9 video courses
1 flagship (27 lessons) + 8 specialized 5-lesson mini-courses. Total: ~65 hours.
Plan B Academy
130 courses. 27 tools.
The full Israeli playbook.
Self-served version of everything we teach in 1:1 advisory. Available to US founders Q3 2026. $67/month. 14-day free trial. Cancel in one click.
1,200+
Founders trained
130
Courses
27
Interactive tools
$67/mo
All access
What's inside
Everything you need
to operate like an Israeli founder.
27 interactive tools
Cash forecast, value pricing, niche selector, hiring scorecards - the same toolkit we use in advisory.
Weekly content
New framework or case study every Tuesday. Built around the annual editorial calendar.
Community + Q&A
Monthly live Q&A with the founders. Slack community for active subscribers.
All 130 courses
Organized by what you
need to fix next
Flagship Courses
2 coursesFinance
13 courses16 lessonsUpdated 2026
13-Week Cash Forecast Mastery
The Monday-morning ritual that ends cash anxiety
16 lessonsNew
Freelancer + Solo Founder Tax Mastery
Self-employment taxes, deductions, and quarterly payments
20 lessons
Advanced Finance for Small Businesses
Beyond basic P&L - cohort analysis, unit economics, scenario modeling
14 lessons
Unit Economics for Service Businesses
LTV/CAC, contribution margin, payback period - the math that matters
14 lessons
Value-Based Pricing
Stop charging by the hour - anchor pricing on customer outcomes
10 lessons
Profit-First Allocation
Pay yourself first - the cash allocation system
+7 more →Sales
15 courses5 lessons
Sales Mastery for Service Businesses
From hope-based selling to a disciplined sales system
12 lessons
Closing Techniques That Work
12 closes that respect the customer and move the deal
14 lessons
Sales Script Pro
Battle-tested scripts for discovery, demo, and close
12 lessons
Diagnostic Discovery - 12 Questions
The structured diagnostic that doubles close rate
15 lessons
15-Step Follow-Up System
Never lose a deal to silence again
14 lessons
Objection Handling Mastery
Turn the 7 most common objections into closing moments
+9 more →Marketing & Growth
25 courses26 lessonsNew
Meta Ads Mastery - Pixel to Scale
26 short lessons on running campaigns that generate leads without burning budget
24 lessonsNew
Google Ads - From Search Intent to Scale
24 lessons on acquiring high-intent leads without burning budget
22 lessonsNew
TikTok for Service Businesses
22 lessons on building a TikTok presence that generates leads
20 lessonsReference
160 Marketing Methods Library
The complete catalog of marketing tactics ranked by ROI for service businesses
12 lessons
Brand Positioning for Service Businesses
One-sentence positioning that beats 'we do quality work'
14 lessons
Lead Magnets That Actually Work
Build lead capture assets that convert visitors into qualified leads
+19 more →Team & Leadership
17 courses5 lessons
Team Leadership Without Bottleneck
Build a team that operates without you
21 lessons
Operations Playbook
21 lessons on building operational discipline
12 lessons
Hats vs Roles - Organizational Design
Stop confusing what someone does with who they are
14 lessons
Hiring System for Service Businesses
Output-based hiring that doubles your hit rate
14 lessons
SOPs & Procedures
Document the 5 workflows that get the founder out of the bottleneck
8 lessons
Firing With Dignity
How to fire well - for both sides
+11 more →Strategy
10 courses12 lessons
Annual Strategic Planning
3 numbers, 3 commitments, 3 risks - one page
5 lessons
Business X-Ray - 360° Self-Diagnostic
Score your business across 10 dimensions
17 lessonsNew
Exit Strategy Mastery
Build a business that's saleable in 3-5 years
12 lessons
6 Operating Modes
Defend, Optimize, Attack, Reinvent + 2 more
10 lessons
Real Why - 5-Whys Diagnosis
Root-cause analysis for recurring business problems
10 lessons
Business Vision Charter
Articulate where the business is going in one page
+4 more →Mindset & Ownership
14 courses21 lessons
21 Winning Founder Habits
Daily habits that compound into operating excellence
15 lessons
How to Be a Successful Business Owner
The mindset shifts that separate operators from doers
12 lessons
Goal Setting + Execution
Set goals you'll actually hit
10 lessons
The Owner's Hat
How to think like an owner (not a worker)
12 lessons
Exit the Owner Bottleneck
Stop being the constraint on your own business
10 lessons
Energy Management for Founders
Sustain 60-hour weeks without burning out
+8 more →Growth & Scale
8 courses26 lessons
26 Business Assets Blueprint
Build the 26 assets that compound into a saleable business
7 lessons
7 Divisions Mastery
Organize your business into 7 operational divisions
5 lessons
Build From Scratch - 0 to First $100K
For solo founders launching a service business
10 lessons
30-Day Crisis Rescue
What to do when revenue drops 40% in 30 days
14 lessons
Product Development for Service Businesses
Productize your service into scalable offerings
14 lessons
Revenue Operations (RevOps)
Build the systems that align marketing + sales + customer success
+2 more →AI & Systems
12 courses18 lessonsAI
ChatGPT + Claude for Daily Operations
Use AI for 5+ hours of saved time per week
22 lessons
Shopify Complete Guide
From setup to scale on Shopify
14 lessonsAI
Build Your First AI Agent
No-code AI agents for service business workflows
16 lessons
No-Code Automation
Zapier + Make + n8n for service business operations
10 lessons
Free Data Dashboard for Owners
Build your KPI dashboard in Google Sheets - free
12 lessonsAI
WhatsApp Bot Blueprint
Build a WhatsApp bot for lead qualification + customer service
+6 more →Foundations
7 courses12 lessons
Business Contracts Essentials
Contracts every service business owner should know
10 lessons
Business Entity & Structure
LLC, S-Corp, C-Corp - which is right for you
14 lessons
Customer Service Excellence
Build a service culture that drives retention
12 lessons
First 90 Days Customer Onboarding
Set up customers for long-term success in their first 90 days
10 lessons
NPS & Reviews System
Build a feedback loop that drives improvements + reviews
12 lessons
AI for Business Owners (Intro)
Start with AI - which tools, what for, how to begin
+1 more →By Industry
7 courses16 lessons
Plan B for Dental Practices
Service business playbook adapted for dental clinics
16 lessons
Plan B for Field Service Businesses
HVAC, plumbing, electrical, landscaping, contractors
14 lessons
Plan B for Specialty Retail
High-touch retail operations playbook
14 lessons
Plan B for Boutique Retail
Apparel + lifestyle retail operations
16 lessons
Retail Store Fundamentals
Operations, inventory, staffing, and customer experience
16 lessons
Plan B for Medical Spas
Service business playbook adapted for med spa operators
+1 more →Pricing
Less than your tools bill.
More leverage than your hires.
Plan B Academy
$67/month
14-day free trial · Cancel in one click
- All 9 courses (27-lesson flagship + 8 mini-courses)
- All 27 interactive operating tools
- Weekly content drop (Tuesdays)
- Monthly live Q&A with founders
- Slack community for active subscribers
- Lifetime access to all updates
Launching for US founders Q3 2026
FAQ
Academy questions
When does it launch for US founders?+
Q3 2026. The Hebrew academy has been operating since 2024. The US version uses the same playbook with US-context examples and US pricing.
Why $67/month - is that just a teaser?+
It's the real price. The math: at scale, $67/month for thousands of subscribers funds the platform and the team better than $99/month for a smaller pool. We're betting on scale.
Do you have payment plans?+
Monthly billing IS the payment plan. No annual contracts.
Money-back guarantee?+
Yes. Full refund within 14 days, no questions. After 14 days, you can cancel anytime - you keep access until end of paid period.
Will the courses be in video?+
Yes - video lessons with downloadable templates per lesson. Closed captions in English from day one.
What if I'm not ready for the full toolkit?+
Most subscribers start with 1-2 courses based on their biggest constraint. The 27 tools are there when you need them.
Want in when it launches?
Get notified.
Until then, book a free strategy call with one of the founders - we'll diagnose the top problem you'd want to solve in the academy first.
Book Strategy Call