Plan B Business
Strategy· 2h·8 lessons

Sales Script Pro

Build sales script pro into a working operating system you can run this quarter.

A practical course on sales script pro. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix sales script pro alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • →How to Stage 1: Rapport - the intro and trust-building (3-5 minutes)
  • →How to Stage 2: Discovery questions - understanding the real need
  • →How to Stage 3: Amplifying the pain - showing the cost of inaction
  • →How to Stage 4: Presenting the solution - not presenting a product
  • →How to Stage 5: Price justification - not defense, but presentation
  • →How to Stage 6: Closing - not pressure, but invitation

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (8 lessons)

  1. 01

    Stage 1: Rapport - the intro and trust-building (3-5 minutes)Free preview

    15 min
  2. 02

    Stage 2: Discovery questions - understanding the real need

    15 min
  3. 03

    Stage 3: Amplifying the pain - showing the cost of inaction

    15 min
  4. 04

    Stage 4: Presenting the solution - not presenting a product

    15 min
  5. 05

    Stage 5: Price justification - not defense, but presentation

    15 min
  6. 06

    Stage 6: Closing - not pressure, but invitation

    15 min
  7. 07

    Stage 7: Bridge to follow-up - the real close happens after the call

    15 min
  8. 08

    The unifying stage: running all 7 in 30 minutes

    15 min

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