Cookie Policy
Last updated: August 13, 2026
Essential cookies - always on
pb_cookie_consent_v2 (set by this site) stores your choice in the cookie banner; without it we couldn't honour that choice, so it is kept even for visitors who refused everything else. It lasts until you clear your browser. sb-…-auth-token (set by Supabase) keeps you signed in to your account and to the Profitable Business subscription, and lasts until you sign out.
Functional cookies
planb_lang / googtrans (this site and Google Translate) remember the interface language you selected, for the current browsing session. pb_ref (this site) identifies the partner who referred you so that commission is paid correctly, and lasts 60 days. pb_vp (this site) tailors content to your business's field, size and stage: what you chose yourself, or a field you browsed after accepting functional cookies. It lasts one year. pb_session_id (this site) is a casual identifier that links an enquiry you send to the browsing session it came from; it is created, and browsing events are recorded, only after you accept analytics cookies, and if you decline it is deleted; business actions (a purchase, a booking, an unsubscribe) are still recorded so that we can perform the contract. It is not passed to any third party and lasts until you clear your browser.
Analytics cookies
_ga · _ga_* (Google Analytics 4) measure visitor numbers and how the site is used, and last up to two years. _clck · _clsk · CLID (Microsoft Clarity) support behaviour analysis and the detection of problems in the user experience, and last from a day to a year. planb_rec_sid_v1 (this site) is the session-recording identifier and is created only after analytics cookies are approved; it lasts for the current session. Google Tag Manager is used to load and manage these measurement tags.
Marketing cookies
_fbp · _fbc (Meta / Facebook Pixel) measure the performance of our advertising on Meta's networks, and last up to three months.
Session recording
We do use session recording, through Microsoft Clarity and our own recording tool. They capture interactions only - clicks, mouse movement, scrolling and page navigation. What you type into forms is not stored, sensitive fields (password, email, phone) are masked, and recordings never include payment details. Recording runs only when analytics cookies are allowed, is used solely for improving the product, and is deleted after 12 months at most.
What we don't use
We don't use third-party data brokers or browser fingerprinting, and we don't sell or rent any data collected via cookies.
Your choices
Analytics and marketing cookies are not stored before you accept them in the banner, in any country, Israel included. Until you accept cookies, no measurement, analytics or marketing tool is loaded on the site, and no browsing data is sent to them. If you decline, these tools will not load. Technical cookies needed to secure and run the site (for example from the hosting service and bot protection) may be set before consent. They are not used for measurement or marketing. You can change your choice at any moment via the "cookie settings" link in the site footer. The statistics scripts our hosting platform injects into every site are switched off here and send nothing. Blocking cookies entirely in your browser settings is always possible, but it may break some site functions, particularly language switching and saved preferences. For the Meta Pixel you can also opt out through your Meta account; for Google Analytics, through the official GA opt-out browser add-on.
Your rights
Cookie identifiers count as personal information under Israeli law, so the access, correction, deletion and objection rights described in our privacy policy apply to them too. Where the GDPR applies to you, you also have the right to know what is stored, to request deletion, and to withdraw consent at any time.
Changes
Material changes to this cookie policy are announced via banner notification for 30 days.
Questions? contact@planb-business.com