Plan B Business
Case studies

The Israeli playbook,
applied on the ground.

Four anonymized engagements from our Israeli advisory practice - the same operating discipline we bring to US service founders. The problem, what we actually changed, and the outcome. Out of respect for client privacy, names are withheld and numbers are shown in ranges - but the problems, interventions, and results are real.

These engagements ran 4 to 12 months. We publish only cases the founders approved, and we don't share before-and-afters that weren't structurally caused by our work.

Case #01

Dental Clinic

10-15% quarterly growth, 30-40% fewer cancellations

Business

3 dentists, 30+ years in operation

Engagement

7-month engagement

The problem
A stable business with no growth. High appointment cancellations. An owner working 60-hour weeks.
What we changed
Built an automated follow-up system, priced treatment plans, structured hygienist management.
The outcome
Growth in the first quarter. A significant drop in cancellations. The owner cut back to reasonable weekly hours.

Case #02

B2B Food Manufacturer

Revenue up 30%+, gross margin improved 5-8 points

Business

Mid-size team, northern Israel

Engagement

monthly engagement, no minimum term

The problem
Revenue flat for two years. Costs rising, profitability falling.
What we changed
Repriced retail-chain contracts, tightened inventory management, developed a new B2B channel.
The outcome
From stagnation to significant growth within one year. A marked improvement in gross margin.

Case #03

Premium Kosher Butcher Shop

Owner workload down from 60 to 25 hours a week

Business

2 branches, 15 employees

Engagement

4-month engagement

The problem
The owner worked 60-hour weeks. One key employee whose absence stopped the branch. No written procedures.
What we changed
8 operating procedures covering every recurring process. Team training. Clear ownership of responsibilities.
The outcome
The owner took a two-week vacation with no crisis. Weekly workload cut in half. A more independent team.

Case #04

Private Aesthetic Clinic

Revenue +65% / cancellations -60%

Business

2 physicians, 6 employees

Engagement

5-month engagement

The problem
Stuck at the same revenue level for 2 years. An overloaded calendar, high cancellations. Cheaper competitors.
What we changed
Repositioned to premium, raised prices by 30%, launched online booking and automated WhatsApp follow-up.
The outcome
Revenue up 65% within 5 months. Cancellations down 60% thanks to automated reminders. The clinic is becoming the first choice in its area.

What every successful turnaround
had in common.

The industries and the founders are all different - but across the cases above, what actually moved the number comes down to the same three things.

Pattern 1

Pricing came before marketing.

In three of the four cases, the first move was pricing: treatment-plan pricing at the dental clinic, contract repricing at the food manufacturer, a 30% price increase behind the aesthetic clinic's premium repositioning. Margin moved before a single extra shekel went to ads.

Pattern 2

Follow-up recovered revenue that was already there.

Automated reminders and follow-up cut cancellations by 30-40% at the dental clinic and by 60% at the aesthetic clinic. That revenue came from customers who had already chosen the business - it just had to stop leaking.

Pattern 3

Written procedures got the owner out of the bottleneck.

The butcher shop owner went from 60 to 25 hours a week after 8 operating procedures were written and the team trained. The dental clinic owner got back to a reasonable work week. A system that runs without the owner is the asset.

Want to see exactly how we do it?

The diagnostic-first method, the 90-day execution sprints, and the operating cadence that produced every case above - documented in full.

How we did it: our method

Your case study, in 10 months.

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