Co-Founder, Business Development, Marketing & Sales
Eitan Eshtemaker
Co-founder of Plan B Business. Business development, marketing and sales, advising businesses since the COVID period. He leads Plan B's AI Lab - the technical arm that builds dedicated bots, automations and lead filtering for clients. If Ligal is the anchor, Eitan is the engine.
Background
Eitan came into business advisory through execution, not theory. Most advisors arrived from academia or a Big 4 firm, wrote elegant strategies, and then wondered why nothing ever got implemented.
Since the COVID period he has advised dozens of businesses across very different sectors: restaurateurs putting in 14-hour days and still not seeing profit, fashion stores watching sales slide month after month, owners of professional practices who feel they are running in place. His conclusion: no two businesses are identical, but the patterns repeat - and recognizing the pattern is the whole job. He joined Ligal to build Plan B. The market offered two options: expensive consulting at ILS 5,000-15,000 a month that a small business simply cannot reach, or cheap self-study modules with no personal implementation. They wanted a third way - hands-on guidance from two partners, AI as an assistant, at a price a real business can afford.
What he owns in every engagement
- →Outsourced marketing - running the client's advertising end to end, from the strategy down to the daily creative
- →Marketing copy - headlines, posts and landing pages written to convert, not to look good
- →Sales - scripts, follow-up discipline and hands-on training for managers and sales teams
- →Process optimization and customer clubs - mapping what exists, cutting the waste, rebuilding the parts that drive repeat purchase
- →AI Lab - dedicated WhatsApp bots, automatic lead filtering and CRM integrations, built around the specific business
Direct contact
Email: contact@planb-business.com
WhatsApp: +972-53-777-0193