Eitan Eshtemaker

Eitan started his first business at 19 - a small services operation in central Israel that grew to 30 employees before he sold it five years later. He built and exited a second company in the early 2010s. Since then he's been a full-time business advisor, training and consulting to 1,200+ owners across Israel.

He's the diagnostic + design lead at Plan B. The person who pulls the 13-month P&L apart, finds the 3 lines silently eating margin, and writes the 90-day operating plan that turns founder hunches into specific commitments with numbers, dates, and owners.

What clients say about him: direct, fast, sometimes uncomfortable. The conversations he runs in month 1 of an engagement are the ones founders remember a year later as the turning point.