Plan B Business
Services

Israeli operating discipline
for US service founders.

Four engagement models built on the same playbook honed in hands-on consulting with Israeli businesses - the discipline that built Wix, Monday, Fiverr. One philosophy: we work alongside you, not above you.

Book a Free Strategy CallSee the 4D Method
Four engagement models

Pick the entry point that matches your stage.

Most founders start with a free strategy call, then move to a retainer once we know what to fix. The retainer is designed as a 12-month operating journey, billed month to month.

Operating partnership

Fractional Advisory Retainer

$365-$3,630Per month, five tiers

We become your fractional operating partner, at the cadence your tier sets, embedded in the work.

  • A fixed monthly meeting on B-Start, a fixed weekly meeting from B-Boost up, with Eitan or Ligal
  • From B-Boost up we reach out on our own initiative and work for you between meetings: materials, numbers, next steps
  • A user in the Profitable Business academy on every tier
  • WhatsApp and the phone open between meetings, with a reply within one business day
  • B-Bold and B-Beyond add managed Google Ads and Meta, the full business system and content

Best for

$1M-$5M ARR service businesses stuck on the same revenue plateau for 2+ quarters.

Revenue infrastructure

Sales System Build

from $880/mo8-week build plus optional retainer

End-to-end sales infrastructure for founders who are still personally closing every deal.

  • ICP definition and offer architecture
  • Discovery, proposal, and close scripts
  • CRM build or rebuild (HubSpot, Pipedrive, Close)
  • Pipeline rituals and forecast model
  • Optional rep ramp coaching post-build

Best for

Founders doing $50K-$300K MRR who need to get out of the seller seat without revenue dropping.

Margin and cash

Cash & Profitability Operations

from $1,210/moPer month, no minimum term

Pricing, margin, and cash rhythm overhaul for businesses that are growing on top and shrinking on the bottom.

  • Pricing tier redesign and migration plan
  • Gross margin diagnostic by service line
  • 13-week cash flow forecast and weekly rhythm
  • Vendor and software cost rationalization
  • Owner compensation and distribution policy

Best for

Profitable on paper, broke in the bank account. Revenue up year over year, profit flat or down.

Scale past the founder

Team & Operations Scale

from $1,210/moPer month, no minimum term

Build the operating system that lets the business run without you in every decision.

  • Org design and compensation bands
  • Hiring scorecards for senior and ops roles
  • Leadership meeting cadence (L10 / EOS style or custom)
  • SOP library and process documentation
  • First-line manager coaching

Best for

Founders past $2M ARR who are still the bottleneck on hiring, ops, and quality control.

How we work

The 4D Method. Diagnose. Design. Deploy. Defend.

01

Diagnose

We pull 13 months of P&L, map customer cohorts, audit the pipeline, and interview your senior team. Output: a 90-day operating plan with prioritized interventions.

02

Design

Every recommendation has an implementation document attached. Pricing tier definitions, sales scripts, comp bands, hiring scorecards. Work product, not principles.

03

Deploy

Meetings at your tier's rhythm, weekly from B-Boost up. WhatsApp and the phone between meetings. We sit in on sales calls when needed. We participate in hiring decisions. This is where most engagements end. For us it is where the work starts.

04

Defend

Once your systems run, the risk shifts to discipline. We move to monthly cadence and become the strategic check, not the operational arm. Engagement graduates when you no longer need us weekly.

Read the full 4D Method
Why fractional

Fractional advisor vs full-time hire vs going alone.

Swipe to compare

Fractional AdvisorFull-time HireDIY
Time to value30 days6-9 months12-24 months
Monthly cost$365-$3,630$18,000+Time + opportunity cost
Equity / dilutionNoneOften 1-3%None
Cross-industry pattern recognition126 documented client stories1 backgroundYour own
Accountability cadenceWeeklyDailySelf-imposed
Exit cost when doneNone - stop any timeSeverance + replacementn/a
FAQ

Questions founders ask before they book.

What size of business is this for?

Service businesses doing $165K-$3.3M in annual revenue. We've worked with smaller and larger, but the sweet spot is founder-led companies with 5-50 people where the founder is still in most major decisions.

How is this different from a typical consultant?

Consultants hand you a deck. We hand you implementation work product: scripts, scorecards, comp bands, pricing migrations. And we stay through deployment. The engagement is designed as a 12-month journey rather than a 90-day sprint, and it is billed month to month.

Do you guarantee outcomes?

We control process; you control execution. We commit in writing to the diagnostic deliverables, the operating cadence, and clear exit terms. We don't offer outcome-based or money-back guarantees beyond your statutory rights.

How quickly can we start?

Retainers usually start the first of the following month so we can prep properly.

What if we want to stop?

Every tier is a monthly subscription you can stop at any time, with no penalty. On B-Start, B-Boost and B-Grow there is no notice period either - you pay only for the period we actually worked. On B-Bold and B-Beyond the setup is included when you stay 3 months; whoever ends earlier pays for the setup separately. We'd rather have you leave clean than stay unhappy. The work is designed as a 12-month journey because operating change compounds over a year, but nothing holds you to it.

Free 20-min call

Tell us your top bottleneck. We'll tell you which service fits.

20 minutes on Zoom. No pitch. You leave the call with a sharper read on your business whether or not we ever work together.

Book a Free Strategy Call

Founded by Ligal Frish and Eitan Eshtemaker. Advising businesses since the COVID period.