Services

Israeli operating discipline
for US service founders.

Five engagement models built on the same playbook that scaled 1,200+ Israeli businesses and built Wix, Monday, Fiverr. One philosophy: we work alongside you, not above you. Average US client: 38% revenue lift in 12 months.

Five engagement models

Pick the entry point that matches your stage.

Most founders start with a Strategy Intensive, then move to a retainer once we know what to fix. About 40% of intensives convert into a 12-month partnership.

Start here

Strategy & Diagnostics Intensive

$2,5003-week engagement

A full diagnostic of where your leverage actually is, ending with a written 90-day operating plan.

  • 13-month P&L analysis, line by line
  • Pipeline diagnostic and CAC / LTV by channel
  • Team utilization and compensation audit
  • 5-8 prioritized interventions ranked by impact and effort
  • Live walkthrough call plus written deliverable

Best for

Founders who suspect the bottleneck but want a clean read before committing to a retainer.

Operating partnership

Fractional Advisory Retainer

$3,500-$8,500Per month, 12-month engagement

We become your fractional operating partner. Weekly cadence, embedded in the work.

  • Weekly KPI review (30 min)
  • Bi-weekly strategy session (90 min)
  • Slack access with 4 business-hour response
  • Sales call participation as needed
  • Quarterly board-style review

Best for

$1M-$5M ARR service businesses stuck on the same revenue plateau for 2+ quarters.

Revenue infrastructure

Sales System Build

$6,500 + $2,500/mo8-week build plus optional retainer

End-to-end sales infrastructure for founders who are still personally closing every deal.

  • ICP definition and offer architecture
  • Discovery, proposal, and close scripts
  • CRM build or rebuild (HubSpot, Pipedrive, Close)
  • Pipeline rituals and forecast model
  • Optional rep ramp coaching post-build

Best for

Founders doing $50K-$300K MRR who need to get out of the seller seat without revenue dropping.

Margin and cash

Cash & Profitability Operations

$3,500Per month, 6-month minimum

Pricing, margin, and cash rhythm overhaul for businesses that are growing on top and shrinking on the bottom.

  • Pricing tier redesign and migration plan
  • Gross margin diagnostic by service line
  • 13-week cash flow forecast and weekly rhythm
  • Vendor and software cost rationalization
  • Owner compensation and distribution policy

Best for

Profitable on paper, broke in the bank account. Revenue up year over year, profit flat or down.

Scale past the founder

Team & Operations Scale

$5,000Per month, 9-month engagement

Build the operating system that lets the business run without you in every decision.

  • Org design and compensation bands
  • Hiring scorecards for senior and ops roles
  • Leadership meeting cadence (L10 / EOS style or custom)
  • SOP library and process documentation
  • First-line manager coaching

Best for

Founders past $2M ARR who are still the bottleneck on hiring, ops, and quality control.

How we work

The 4D Method. Diagnose. Design. Deploy. Defend.

01

Diagnose

We pull 13 months of P&L, map customer cohorts, audit the pipeline, and interview your senior team. Output: a 90-day operating plan with prioritized interventions.

02

Design

Every recommendation has an implementation document attached. Pricing tier definitions, sales scripts, comp bands, hiring scorecards. Work product, not principles.

03

Deploy

Weekly KPI review. Bi-weekly strategy session. Slack access. We sit in on sales calls when needed. We participate in hiring decisions. This is where most engagements end. For us it is where the work starts.

04

Defend

Once your systems run, the risk shifts to discipline. We move to monthly cadence and become the strategic check, not the operational arm. Engagement graduates when you no longer need us weekly.

Why fractional

Fractional advisor vs full-time hire vs going alone.

Fractional AdvisorFull-time HireDIY
Time to value30 days6-9 months12-24 months
Monthly cost$3,500-$8,500$18,000+Time + opportunity cost
Equity / dilutionNoneOften 1-3%None
Cross-industry pattern recognition1,200+ businesses1 backgroundYour own
Accountability cadenceWeeklyDailySelf-imposed
Exit cost when done30 days noticeSeverance + replacementn/a
FAQ

Questions founders ask before they book.

What size of business is this for?

Service businesses doing $250K-$5M ARR. We've worked with smaller and larger, but the sweet spot is founder-led companies with 5-50 people where the founder is still in most major decisions.

How is this different from a typical consultant?

Consultants hand you a deck. We hand you implementation work product: scripts, scorecards, comp bands, pricing migrations. And we stay through deployment. Most engagements run 12 months, not 90 days.

Do you guarantee outcomes?

We control process; you control execution. That said, we offer a 90-day money-back guarantee on the Strategy Intensive. If the diagnostic doesn't surface clear, prioritized leverage, we refund it.

How quickly can we start?

Strategy Intensives typically start within 2 weeks of a signed engagement letter. Retainers usually start the first of the following month so we can prep properly.

What if we want to stop?

Retainers are 30-day notice after the first 90 days. We'd rather have you leave clean than stay unhappy. About 1 in 10 engagements ends early. The rest run the full 12 months or longer.

Free 30-min call

Tell us your top bottleneck. We'll tell you which service fits.

30 minutes on Zoom. No pitch. You leave the call with a sharper read on your business whether or not we ever work together.

Book a Free Strategy Call

Founded by Ligal Frish and Eitan Eshtemaker. 1,200+ businesses served.