Plan B Business
Industry expertise

13 verticals.
One operating system.

Every industry has its own gravity - its own pricing math, retention dynamics, and unit economics. We've built 216 industry-specific playbooks across the verticals we serve. Pick yours below.

Healthcare

Dental Practices

From insurance-dependent to fee-for-service: 60%+ private patient mix.

Production margins 30% → 55%

See the playbook
Healthcare

Medical Spas

Treatment-by-treatment to membership economics. LTV 4x.

Revenue per member $2K → $8K

See the playbook
Healthcare

Veterinary Clinics

Annual wellness plans + B2B (boarding, breeders) for predictable revenue.

Client retention 35% → 75%

Book to discuss
Food & Beverage

Restaurants & Catering

Busy-but-broke to 18% net margins. Food cost discipline + B2B revenue.

Food cost 38% → 28%

See the playbook
Professional Services

Law Firms

Hourly billing trap to fixed-fee niche expert with 3x average matter value.

Hourly rate $300 → $750

See the playbook
Professional Services

Accounting & CPA Firms

Tax-season scramble to year-round advisory retainers with 60% recurring revenue.

Recurring revenue 15% → 65%

See the playbook
Real Estate

Real Estate Teams

Geographic farm dominance + database-driven referrals. 3x transaction volume.

Annual transactions 12 → 32

Book to discuss
Beauty & Wellness

Hair & Beauty Salons

Membership model + retail revenue. From $300 LTV to $2,500.

Retail revenue 5% → 28%

Book to discuss
Professional Services

B2B Service Firms

Project-based to retainer + Board Advisor model. Predictable MRR.

MRR from retainers 10% → 60%

Book to discuss
Beauty & Wellness

Fitness Studios & Gyms

Community-driven retention + membership tiers. 65%+ annual retention.

Member retention 35% → 65%

Book to discuss
Technology

MSPs & IT Services

Break/Fix → Managed Service. Recurring revenue is the entire game.

Recurring revenue 25% → 70%

See the playbook
Professional Services

Marketing Agencies

Project hellscape to productized retainers with 40%+ margins.

Average client value $4K → $15K

Book to discuss
Trades

Construction & Contractors

Reputation portfolio + service contracts. Recurring revenue from one-time jobs.

Repeat business 20% → 45%

Book to discuss

Not seeing your industry?

We've worked across 216 industry verticals. Book a strategy call - we'll tell you within 10 minutes whether we know your industry well enough to help.

Book a Strategy Call