Transparent pricing.
No surprises, no equity asks.
Five monthly tiers and the academy, priced for service business founders between $165K and $3.3M in annual revenue. Pick the path that fits where you are. Upgrade or step down anytime.
Pick the level of partnership that matches your stage.
At Plan B the meeting is only the start. We, Eitan and Ligal, come into your business as partners: in most tiers we meet every week, and in all of them we are on WhatsApp and the phone between meetings too. Each business picks the tier that fits what it needs now and its budget.
Not sure where to start? Book a free strategy call and we will work it out together.
B-Start
A steady thinking partner, every month
Best for
Owners who run most things themselves and want to check their direction once a month with someone experienced.
- A fixed meeting once a month with Eitan or Ligal
- WhatsApp and the phone open all month, with a reply within one business day. No saving questions for the next meeting: ask the moment you need to
- A user in the Profitable Business academy: the courses, tools and calculators
- Paid marketing as a separate service: $550/month for one platform, $920/month for two
- Month to month, cancel any time, no exit fee
B-Boost
Every week. And in between
Best for
Owners whose every week brings new decisions, and who want a partner beside them between meetings too.
- A fixed meeting every week with Eitan or Ligal
- The line is open between meetings, on WhatsApp and by phone, with a reply within one business day
- We reach out on our own initiative and check what moved, without you having to ask
- We work for you between meetings: we prepare materials, check numbers and write the next steps
- A user in the Profitable Business academy: the courses, tools and calculators
- Paid marketing as a separate service: $550/month for one platform, $920/month for two
- Month to month, cancel any time, no exit fee
B-Grow
A steady management partner beside you
Best for
Owners who want to run the quarter by goals, not only by what is burning.
- A weekly meeting longer than B-Boost's, with Eitan or Ligal, and room for the big questions
- WhatsApp and the phone open between meetings for every decision that cannot wait for next week, with a reply within one business day
- Tracking the quarter's goals: we ask, remind and check with you where you stand
- All of B-Boost's work between meetings: materials ready, numbers checked, next steps written
- A user in the Profitable Business academy: the courses, tools and calculators
- Paid marketing as a separate service: $550/month for one platform, $920/month for two
- Month to month, cancel any time, no exit fee
B-Bold
Consulting, advertising and a system. In one place
Best for
Businesses and companies with the means, who want consulting, advertising, content and the lead system under one roof.
- A meeting every week with Eitan or Ligal, each in their own field, and at least one meeting a month with both
- WhatsApp and the phone open for any question between meetings, with a reply within one business day
- Every working morning we check the ad account, before you even ask
- Google Ads and Meta managed day to day: ads, keywords, budgets and goals. The ad budget is paid directly to Google and Meta, is not included in the price, and we take no percentage of it
- Conversion tracking on calls, WhatsApp and forms, and a dedicated landing page
- The full business system: a lead list and a card for every lead, an email on every enquiry, a record of every WhatsApp and phone click, and a daily or weekly summary
- Organic content, SEO and GEO (visibility in the answers of AI tools): new articles and guides every month, each one fact-checked
- A user in the Profitable Business academy: the courses, tools and calculators
- Setup is included when you stay 3 months; whoever ends earlier pays for the setup separately. Month to month, cancel any time, no penalty
B-Beyond
Close to you in a growth period
Best for
Businesses entering a growth period that need us closer.
- A closer, more intensive meeting rhythm than B-Bold
- Eitan, Ligal or both, as the period requires, and at least one meeting a month with both
- WhatsApp and the phone open throughout, with a reply within one business day
- Everything in B-Bold: the morning check of the ad account, Google Ads and Meta managed, conversion tracking and a landing page, the full business system, and content, SEO and GEO with new articles every month
- A user in the Profitable Business academy: the courses, tools and calculators
- Setup is included when you stay 3 months; whoever ends earlier pays for the setup separately. Month to month, cancel any time, no penalty
Profitable Business
Self-serve learning for founders not ready for 1:1 work.
Best for
Founders who want our playbooks at their own pace, with no retainer.
- 130 courses on sales, marketing, operations, finance
- AI mentor trained on the Plan B method
- Private community of service business founders
- New curriculum dropped monthly
- $265 a year if you prepay
Paid marketing as a separate service
On B-Start, B-Boost or B-Grow you can add campaigns we manage. B-Bold and B-Beyond already include Google Ads and Meta. The media budget is always paid separately, in your own ad accounts, and we take no percentage of it.
- Marketing on one platform (Google Ads or Meta)$550 per month, a separate service, beside a consulting tier or on its own
- Marketing on two platforms (Google Ads and Meta)$920 per month, a separate service, beside a consulting tier or on its own
Prices are set in Israeli shekels and shown in US dollars at a fixed planning rate. No Israeli VAT is charged on services delivered to US clients.
Not sure which tier fits? Try the ROI calculator.
Plug in your current revenue, gross margin, and the bottleneck you want to solve. We will model the expected 12-month return on each tier so you can decide on numbers, not a sales pitch.
Until the calculator is live, book a free 20-minute call and we will run the math with you on the call.
Book the callWhat you get at each tier.
Swipe to compare
| Feature | B-Start | B-Grow | B-Bold | B-Beyond | Profitable Business |
|---|---|---|---|---|---|
| Format | Monthly advisory | Weekly advisory | Advisory, campaigns, the system and content | Everything in B-Bold, with us closer | Self-serve online |
| Meeting rhythm | A fixed meeting once a month | A weekly meeting, longer than B-Boost's | A weekly meeting, each founder in their own field, and at least one a month with both | Closer and more intensive than B-Bold, at least one a month with both | Group office hours |
| Paid campaigns | Separate service: $550 one platform, $920 two | Separate service: $550 one platform, $920 two | Google Ads and Meta, run by us | Google Ads and Meta, run by us | Taught, not run |
| Business system | Not included | Not included | Lead cards, enquiry emails, click records, summaries | Included, as in B-Bold | Templates only |
| Content, SEO and GEO | Not included | Not included | New articles every month | New articles every month | Taught, not written |
| Between meetings | WhatsApp and phone, a reply within one business day | WhatsApp and phone, a reply within one business day. We reach out, prepare materials, check numbers and track the quarter's goals | WhatsApp and phone, a reply within one business day. The ad account checked every working morning | WhatsApp and phone, a reply within one business day. Everything in B-Bold | Community forum |
| Minimum commitment | None | None | None. Setup included when you stay 3 months, paid separately if you end earlier | None. Setup included when you stay 3 months, paid separately if you end earlier | Monthly, cancel anytime |
| Investment | $365 / month | $1,210 / month | $2,750 / month | $3,630 / month | $33 / month, billed in ILS |
Honesty up front. Here is what you are not paying for.
- ×The media budget. We manage Google Ads and Meta on B-Bold and B-Beyond, or as a separate service beside the other tiers. The ad spend itself is paid by you, straight to the platform in your own accounts, and we take no percentage of it.
- ×Bookkeeping and tax filing. We read your P&L every month. We do not maintain it. Keep your CPA.
- ×Legal advice. We flag risks in contracts and structure. Final word goes to your attorney.
- ×Integrating your existing CRM, ERP or tech stack. B-Bold and B-Beyond include our own business system, set up for you. Connecting the other tools you already run is by your team or vendor.
- ×Outcome guarantees. We control process and discipline. You control execution. Cancellation and refunds follow your engagement letter and applicable consumer law - no outcome-based guarantees.
- ×Recruiting and headhunting. We build scorecards and sit in on final-round interviews. Sourcing candidates is on you or a recruiter.
Questions founders ask before they sign.
Do you offer refunds?
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Refunds and cancellations follow our refund policy and applicable consumer protection law. The academy subscription can be cancelled anytime, with access through the end of the paid period, and within 14 days of purchase as consumer law provides. Advisory engagements end per the notice terms in your engagement letter. We do not offer outcome-based or money-back guarantees beyond your statutory rights.
Is there a minimum commitment?
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No. Every tier is a monthly subscription you can cancel at any time, with no penalty. On B-Start, B-Boost and B-Grow there is no notice period either - you pay only for the period we actually worked. On B-Bold and B-Beyond the setup is included when you stay 3 months; whoever ends earlier pays for the setup separately. We do RECOMMEND giving it at least three months, because operating change does not happen in 30 days: roughly one month to diagnose and two to deploy and measure. That is our professional advice, not a contract term. We would rather you leave clean than stay locked in.
What are your payment terms?
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Retainers are billed monthly in advance on the engagement start date. We accept ACH, wire, and credit card (a 3% processing fee applies to credit cards on monthly invoices over $5,000). Annual prepayment earns a 10% discount.
Why do you not take equity or a percentage of revenue?
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Two reasons. First, equity advisors get rich when you exit, which biases them toward selling your business instead of running it well. Second, revenue-share creates pressure to recommend top-line moves even when bottom-line moves are smarter. Flat fees keep our incentives aligned with your durable health, not your liquidity event.
Can I move between tiers?
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Yes, and most do. A common path is B-Start first, then up the ladder as scope grows - and back down when your own team can run what we built. Tier changes take effect at the start of the next billing cycle.
Do you work with businesses outside the US or under $165K in annual revenue?
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Our 1:1 advisory is optimized for US-based service businesses between $165K and $3.3M in annual revenue. If you are smaller, the Academy is the right entry point. If you are bigger, we can still work with you but expect to scope a custom engagement. We do work with select Canadian, UK, and Israeli businesses on a case-by-case basis.
Still deciding? Talk to us first.
20 minutes, no pitch. We will diagnose your top bottleneck and tell you which tier (if any) is the right call for your stage.
Book a Free 20-min Strategy Call