Transparent pricing.
No surprises, no equity asks.
Four ways to work with us, priced for service business founders between $250K and $5M ARR. Pick the path that fits where you are. Upgrade or step down anytime.
Pick the level of partnership that matches your stage.
Strategy Intensive
Clarity in 2 weeks. No subscription required.
Best for
Founders who want clarity before committing to ongoing work.
- 90-minute discovery and diagnostic call
- Written diagnostic report (15-20 pages)
- 90-day prioritized action plan
- One follow-up call (45 minutes)
- P&L and pipeline review
- Credits toward Standard tier if you upgrade within 60 days
Fractional Advisory Standard
A weekly operating partner inside your business.
Best for
Service business founders at $250K-$1.5M ARR who need a senior partner in their corner.
- 2 strategy calls per month (90 min each)
- WhatsApp and Slack between calls
- Document review (contracts, decks, hires)
- Pipeline and KPI review cadence
- Founder accountability and weekly priorities
- 3-month minimum, month-to-month after
Fractional Advisory Premium
Embedded with you and your team. Hands on keyboard when it counts.
Best for
$1.5M-$5M ARR founders scaling to the next level with a real leadership team.
- 4 strategy calls per month (90 min each)
- One team training session per month
- Hands-on operating support between calls
- Quarterly Business Review with full leadership team
- Sales call participation and hiring scorecards
- Vendor and stack negotiation support
- 6-month minimum, month-to-month after
Plan B Academy Online
Self-serve learning for founders not ready for 1:1 work.
Best for
Founders under $250K ARR or DIY learners who want our playbooks at their own pace.
- 60+ courses on sales, marketing, operations, finance
- AI mentor trained on the Plan B method
- Private community of service business founders
- New curriculum dropped monthly
- 14-day free trial, cancel anytime
Not sure which tier fits? Try the ROI calculator.
Plug in your current revenue, gross margin, and the bottleneck you want to solve. We will model the expected 12-month return on each tier so you can decide on numbers, not a sales pitch.
Until the calculator is live, book a free 30-minute call and we will run the math with you on the call.
Book the callWhat you get at each tier.
| Feature | Intensive | Standard | Premium | Academy |
|---|---|---|---|---|
| Format | One-time engagement | Monthly advisory | Monthly advisory + team | Self-serve online |
| Strategy calls / month | 1 + follow-up | 2 (90 min) | 4 (90 min) | Group office hours |
| Async support | Email during engagement | WhatsApp / Slack | WhatsApp / Slack, fast lane | Community forum |
| Team training | Not included | Not included | 1 session / month | Course library access |
| Document review | Diagnostic only | Included | Included + redlines | Templates only |
| Quarterly Business Review | Not included | Optional add-on | Included with team | Not included |
| Minimum commitment | None | 3 months | 6 months | Monthly (cancel anytime) |
| Investment | $2,500 one-time | $3,500 / month | $8,500 / month | $67 / month |
Honesty up front. Here is what you are not paying for.
- ×Ad campaign execution. We design channel strategy and creative direction. Buying media is on your team or agency.
- ×Bookkeeping and tax filing. We read your P&L every month. We do not maintain it. Keep your CPA.
- ×Legal advice. We flag risks in contracts and structure. Final word goes to your attorney.
- ×CRM, ERP, or tech implementation. We recommend the stack and the workflows. Integration is by your team or vendor.
- ×Outcome guarantees. We control process and discipline. You control execution. We do offer a 90-day money-back guarantee on initial results.
- ×Recruiting and headhunting. We build scorecards and sit in on final-round interviews. Sourcing candidates is on you or a recruiter.
Questions founders ask before they sign.
Do you offer refunds?
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Yes. Strategy Intensive is fully refundable within 7 days of the diagnostic call if you decide the work is not for you. Standard and Premium include a 90-day money-back guarantee on initial results: if we have not delivered measurable progress against the metrics agreed in Month 1, you can exit and we refund the most recent month.
Why do you require a 3-month or 6-month minimum?
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Operating change does not happen in 30 days. Standard requires 3 months because we need 1 month to diagnose and 2 months to deploy and measure. Premium requires 6 months because team training and quarterly review cycles only show results over two full quarters. After the minimum, both tiers convert to month-to-month with 30 days notice.
What are your payment terms?
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Strategy Intensive is paid in full before the diagnostic call. Standard and Premium are billed monthly in advance on the engagement start date. We accept ACH, wire, and credit card (a 3% processing fee applies to credit cards on monthly invoices over $5,000). Annual prepayment earns a 10% discount.
Why do you not take equity or a percentage of revenue?
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Two reasons. First, equity advisors get rich when you exit, which biases them toward selling your business instead of running it well. Second, revenue-share creates pressure to recommend top-line moves even when bottom-line moves are smarter. Flat fees keep our incentives aligned with your durable health, not your liquidity event.
Can I move between tiers?
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Yes, and most clients do. Many start with Strategy Intensive, then move to Standard. Standard clients commonly upgrade to Premium after the first quarter when scope expands. Premium clients often graduate to Standard after Month 9 when their team can run the systems we built. Tier changes take effect at the start of the next billing cycle.
Do you work with businesses outside the US or under $250K ARR?
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Our 1:1 advisory is optimized for US-based service businesses between $250K and $5M ARR. If you are smaller, the Academy is the right entry point. If you are bigger, we can still work with you but expect to scope a custom engagement. We do work with select Canadian, UK, and Israeli businesses on a case-by-case basis.
Still deciding? Talk to us first.
30 minutes, no pitch. We will diagnose your top bottleneck and tell you which tier (if any) is the right call for your stage.
Book a Free 30-min Strategy Call