Transparent pricing.
No surprises, no equity asks.
Four ways to work with us, priced for service business founders between $165K and $3.3M in annual revenue. Pick the path that fits where you are. Upgrade or step down anytime.
Pick the level of partnership that matches your stage.
Focused Hour
One hour, one problem, no retainer
Best for
One decision you are stuck on, and no appetite for a subscription.
- 60 minutes with Eitan or Ligal
- One specific problem, worked end to end
- A written next step you can act on the same week
Situation Room
The paid diagnostic. Where the money leaks, in writing
Best for
Owners who want the map before committing to the journey.
- A full diagnostic session with a founder
- A written report on where the business leaks money
- A prioritised action plan, ranked by impact
- Credited toward the first month if you continue
B-Start
Two working sessions a month, and a partner between them
Best for
Owners who know what needs fixing and want a senior partner to hold the plan.
- 2 advisory sessions a month, up to an hour each
- Opening business diagnostic and goal definition
- Monthly strategic planning
- Ongoing feedback between sessions (WhatsApp)
- A written priority order for the business
B-Boost
Advisory plus paid marketing on one platform we run
Best for
Owners whose growth is bottlenecked by demand, not by clarity.
- 2 advisory sessions a month, up to an hour each
- We run your Meta or Google campaign - your pick
- Ad copy and creative written and designed
- Continuous campaign optimisation
- Monthly performance report
B-Grow
Weekly cadence plus marketing that runs continuously
Best for
Businesses past the first plateau, where the weekly rhythm is what compounds.
- A 90-minute session every week
- We run your Meta or Google campaign
- Ad copy and creative written and designed
- 8 organic posts a month, written and published
- Optimisation and a monthly performance report
B-Bold
360° marketing coverage on a weekly cadence
Best for
Owners who want one team accountable for the whole demand side.
- A 90-minute session every week
- We run Meta and Google campaigns together
- 16 organic posts a month
- Landing page or brand site built
- 24/7 information bot and organic search work
- Full performance reporting
B-Beyond
We are your team. The operation is run, not advised on
Best for
Owners who want the systems built and run, not handed over as a plan.
- A two-hour session every week
- Everything in the tiers below
- CRM specified and deployed
- A dedicated app for the business
- AI bot for customer service
- Automations, plus full financial and organisational support
Profitable Business
Self-serve learning for founders not ready for 1:1 work.
Best for
Founders who want our playbooks at their own pace, with no retainer.
- 130 courses on sales, marketing, operations, finance
- AI mentor trained on the Plan B method
- Private community of service business founders
- New curriculum dropped monthly
- $265 a year if you prepay
Prices are set in Israeli shekels and shown in US dollars at a fixed planning rate. No Israeli VAT is charged on services delivered to US clients.
Not sure which tier fits? Try the ROI calculator.
Plug in your current revenue, gross margin, and the bottleneck you want to solve. We will model the expected 12-month return on each tier so you can decide on numbers, not a sales pitch.
Until the calculator is live, book a free 30-minute call and we will run the math with you on the call.
Book the callWhat you get at each tier.
Swipe to compare
| Feature | B-Start | B-Grow | B-Beyond | Profitable Business |
|---|---|---|---|---|
| Format | Monthly advisory | Advisory + marketing we run | The operation run for you | Self-serve online |
| Sessions | 2 a month, up to an hour | Weekly, 90 minutes | Weekly, two hours | Group office hours |
| Paid campaigns | Not included | Meta or Google, run by us | Meta and Google together | Taught, not run |
| Organic content | Not included | 8 posts a month | 16 posts a month | Templates and training |
| Systems built | Not included | Not included | CRM, app, AI bot, automations | Templates only |
| Between sessions | WhatsApp, priority | Community forum | ||
| Minimum commitment | None | None | None | Monthly, cancel anytime |
| Investment | $365 / month | $1,430 / month | $2,750 / month | $33 / month, billed in ILS |
Honesty up front. Here is what you are not paying for.
- ×Ad campaign execution. We design channel strategy and creative direction. Buying media is on your team or agency.
- ×Bookkeeping and tax filing. We read your P&L every month. We do not maintain it. Keep your CPA.
- ×Legal advice. We flag risks in contracts and structure. Final word goes to your attorney.
- ×CRM, ERP, or tech implementation. We recommend the stack and the workflows. Integration is by your team or vendor.
- ×Outcome guarantees. We control process and discipline. You control execution. Cancellation and refunds follow your engagement letter and applicable consumer law - no outcome-based guarantees.
- ×Recruiting and headhunting. We build scorecards and sit in on final-round interviews. Sourcing candidates is on you or a recruiter.
Questions founders ask before they sign.
Do you offer refunds?
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Refunds and cancellations follow our refund policy and applicable consumer protection law. The academy subscription can be cancelled anytime, with access through the end of the paid period, and within 14 days of purchase as consumer law provides. Advisory engagements end per the notice terms in your engagement letter. We do not offer outcome-based or money-back guarantees beyond your statutory rights.
Is there a minimum commitment?
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No. Every tier is month to month and you can stop at any time, with no penalty and no notice period - you pay only for the period we actually worked. We do RECOMMEND giving it at least three months, because operating change does not happen in 30 days: roughly one month to diagnose and two to deploy and measure. But that is our professional advice, not a contract term. We would rather you leave clean than stay locked in.
What are your payment terms?
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The Focused Hour and the Situation Room are paid in full before the session. Retainers are billed monthly in advance on the engagement start date. We accept ACH, wire, and credit card (a 3% processing fee applies to credit cards on monthly invoices over $5,000). Annual prepayment earns a 10% discount.
Why do you not take equity or a percentage of revenue?
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Two reasons. First, equity advisors get rich when you exit, which biases them toward selling your business instead of running it well. Second, revenue-share creates pressure to recommend top-line moves even when bottom-line moves are smarter. Flat fees keep our incentives aligned with your durable health, not your liquidity event.
Can I move between tiers?
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Yes, and most do. A common path is the Situation Room first, then B-Start, then up the ladder as scope grows - and back down when your own team can run what we built. Tier changes take effect at the start of the next billing cycle.
Do you work with businesses outside the US or under $165K in annual revenue?
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Our 1:1 advisory is optimized for US-based service businesses between $165K and $3.3M in annual revenue. If you are smaller, the Academy is the right entry point. If you are bigger, we can still work with you but expect to scope a custom engagement. We do work with select Canadian, UK, and Israeli businesses on a case-by-case basis.
Still deciding? Talk to us first.
30 minutes, no pitch. We will diagnose your top bottleneck and tell you which tier (if any) is the right call for your stage.
Book a Free 30-min Strategy Call