Terms of Service
Last updated: August 13, 2026
1. Agreement
By using planb-business.com or engaging Plan B Business for services, you agree to these terms and to our privacy policy. If you don't agree, please don't use the site or our services. Services are for people aged 18 and over who have legal capacity to enter a contract, using a payment method that is theirs or that they are authorised to use.
2. Services
Plan B Business provides business advisory services, a paid diagnostic meeting, ongoing monthly advisory, the Profitable Business subscription, and educational content. The diagnostic meeting costs 990 ₪ including VAT, runs 90 minutes, and includes a written professional opinion within 24 hours of the meeting ending and a preliminary 90-day roadmap. Monthly advisory is sold as five packages, from 990 ₪ to 7,500 ₪ per month, before VAT; the exact scope, duration and frequency are agreed in writing before the work starts. Website content is informational and is not legal, accounting, tax, financial or investment advice.
3. Profitable Business subscription
The subscription costs 99 ₪ per month or 790 ₪ per year, VAT included, and starts with a 14-day free trial. No charge is made during the trial, and cancelling before the 14 days are up costs nothing at all. After the trial, unless cancelled, the first charge is taken from the payment method you provided and then recurs automatically - monthly or annually, per the plan you chose - until you cancel. There is no minimum term and no exit fee. On the annual plan we email you at least 14 days before each automatic renewal with the terms of the transaction and how to cancel, and once a year we send you a consolidated notice of the transaction and of your right to cancel it. You can upgrade or change plan at any time; the difference is charged pro rata for the remaining period.
4. Advisory engagements
Advisory engagements are governed by a separate written engagement letter that sets the scope and supersedes these general terms on that scope. There is no minimum term and no notice period: you may end an engagement at any time, with no penalty, and you pay only for the period in which the service was actually provided. We recommend at least three months, because change in a business takes time, but that is professional advice and not a contract term. We don't offer a general money-back guarantee and we don't promise specific business outcomes. Every engagement includes a mutual confidentiality agreement.
5. Payment, invoices and VAT
One-time payments are cleared by Grow (Meshulam Ltd.), an Israeli PCI-DSS payment provider; recurring subscription charges are processed by CHING. Card details are held by the payment providers only and are never stored by us. A tax invoice/receipt is emailed automatically to the address you gave at purchase - if it doesn't arrive, tell us and we'll resend it. All prices are in Israeli shekels. The diagnostic meeting and the Profitable Business subscription are quoted including VAT; monthly advisory packages are quoted before VAT, and VAT is added to the invoice as required by law. If a payment fails you have a 7-day grace period before access may be suspended, and it is your responsibility to keep payment details current.
6. Cancellation and refunds
Purchases on this site are distance transactions under the Israeli Consumer Protection Law, 5741-1981, so the statutory right of cancellation applies to you. The actual terms are set out below.
6.1 Diagnostic meeting (990 ₪)
You may cancel within 14 days of the date of the transaction or of receiving the disclosure document, whichever is later, provided the cancellation is made at least two days - not counting rest days - before the scheduled meeting. You then receive the full amount back, less a cancellation fee of up to 5% of the transaction price or 100 ₪, whichever is lower. Cancelling after the meeting has already taken place does not entitle you to a refund, because the service has been delivered in full.
6.2 Profitable Business subscription
You may cancel at any time, with no penalty and no notice period. Cancellation stops the next charge, and your access continues until the end of the period you already paid for. In addition, you may request a refund within 14 days of the date you joined as a paying subscriber, less the cancellation fee described in 6.1 and less the pro-rata value of the days on which you actually had access to the service. After those 14 days no retroactive refunds are made, but cancellation itself remains free at any time.
6.3 Monthly advisory
You may end the engagement at any time, with no penalties and no notice period. We do not refund payment for service actually delivered: meetings that took place, work that was performed, materials that were handed over. If no value was delivered at all - no meetings took place and no service was given - the full payment is returned. The remaining terms are set in the engagement letter, subject to rights that cannot be contracted out of under law.
6.4 Extended cancellation period
A person with a disability, a senior citizen (aged 65 or over) or a new immigrant may cancel a transaction made following a conversation - including an electronic conversation - within four months of the date of the transaction, on presentation of the appropriate certificate. The same deductions as above apply.
6.5 How to cancel
Use whichever channel suits you: the "Cancel subscription" button in your account dashboard; email to contact@planb-business.com or eytanah@gmail.com; WhatsApp to 053-777-0193; or phone 050-777-4424. Please include your full name and the phone number or email address used for the transaction. Cancellation of a continuing transaction takes effect within three business days of the notice, or within one business day if it was submitted through the site. We send you written confirmation of the cancellation. Any refund due is issued through the relevant payment provider within 3 business days, to the same payment method used for the purchase. This section is written to explain your rights in plain language; where anything here differs from the Consumer Protection Law and its regulations, the law prevails, and nothing here reduces any right you hold under it.
7. Suspension and termination by us
We may suspend or end access to the service if these terms are breached, subject to the following: (a) where the breach can be cured, we will contact you in writing first and allow 7 days to cure it before taking any further step; (b) for a deliberate material breach - for example commercial sharing of access credentials or distribution of subscription content - we may end the subscription immediately and without a refund; (c) in any other case of termination on our initiative, the unused portion of your payment is refunded. Severability: if any provision of these terms is held void or unenforceable, the remaining provisions stay in force.
8. Intellectual property
All content on the website and in Profitable Business - practical modules, guides, checklists, tools, articles, videos - is our property. You may not copy, duplicate, sell or distribute it without written permission, and you may share quotes with proper attribution. You receive a personal, non-exclusive, non-transferable licence to use the content for your own private and business purposes. Sharing subscription access credentials with other people is a breach of these terms and is handled under section 7.
9. Confidentiality
What you share with us in an advisory engagement is confidential. We don't share client names, business specifics, or financial details with other parties without written permission. Case studies are anonymized.
10. Limitation of liability
Subject to the exclusions below, our total liability in any case will not exceed the amount you actually paid for the specific service that gave rise to the claim, and we are not liable for indirect or consequential damage or for loss of profits. This limitation does not apply to: (a) bodily injury; (b) damage caused maliciously or by gross negligence; (c) any liability that under law may not be excluded or limited, including rights under the Consumer Protection Law. Nothing in this section reduces your mandatory rights under any law.
11. No guarantee of outcomes
Services are provided "as is". We provide methodology, frameworks, and operating partnership; business results depend mainly on the owner's implementation and commitment, and we don't guarantee revenue outcomes, growth rates, or business survival. We are experienced business advisors, not lawyers, accountants, tax advisers or licensed investment advisers, and our services, content, calculators and tools are not regulated legal, accounting, tax, financial or investment advice. Before making material decisions in those areas, consult a licensed professional in the relevant field.
12. Governing law and jurisdiction
These terms and our engagement are governed exclusively by the laws of the State of Israel. Jurisdiction lies with the courts competent under the law. In a claim brought by a customer against us, jurisdiction lies with the competent court in the customer's place of residence or in the Central District, at the customer's choice. Nothing in these terms prevents you from bringing a claim in the Small Claims Court.
13. Changes to these terms
We may update these terms, subject to three limits: (a) a change will not apply retroactively to a transaction already made - a purchase is governed by the terms in force when it was made; (b) a material change affecting an active subscription takes effect only after at least 30 days' advance notice to the email address you gave us; (c) if the material change is not acceptable to you, you may cancel the subscription before it takes effect, at no further cost. The updated text is published on the site with the update date at the top of the page.
14. Complaints
If something went wrong, we'd rather hear it from you first. A written enquiry is answered within 5 business days, and in any event no later than 14 business days. If your complaint isn't resolved to your satisfaction, you may approach the Consumer Protection and Fair Trade Authority at the Ministry of Economy and Industry, and any competent court. For privacy matters see our privacy policy; for accessibility see our accessibility statement.
Binding version
These terms are a convenience translation. The Hebrew version is the sole binding and governing version; in case of any discrepancy, the Hebrew version prevails. The agreement is governed by Israeli law.
Questions? Email contact@planb-business.com or eytanah@gmail.com, phone 050-777-4424, WhatsApp 053-777-0193.