Terms of Service
Last updated: May 18, 2026
1. Agreement
By using planb-business.com or engaging Plan B Business for services, you agree to these terms. If you don't agree, don't use the site or our services.
2. Services
Plan B Business provides operating advisory services, strategy intensives, an online academy, and educational content. Specific engagement scope, deliverables, and timing are defined in separate engagement letters signed by both parties. The website content is for informational purposes and doesn't constitute legal, tax, or medical advice.
3. Academy subscription
Plan B Academy is a monthly subscription ($67/mo USD or 99 ₪/mo ILS). Cancel anytime via your account dashboard or by emailing eytanah@gmail.com. Refunds within 14 days of first payment, no questions. After 14 days, monthly billing continues until you cancel.
4. Advisory engagements
Advisory engagements are governed by a separate written engagement letter that supersedes these general terms. Most engagements run 12 months with monthly billing. A 90-day money-back guarantee applies to new advisory engagements: if the first 90 days don't produce measurable change in operating reality, we refund fees paid to date.
5. Payment
Payment processed via Paddle. Failed payments trigger a 7-day grace period; after that, services may be suspended until payment is restored. You're responsible for keeping payment information current.
6. Intellectual property
All content on the website (text, frameworks, tools, brand) is the property of Plan B Business unless attributed otherwise. You may share quotes with proper attribution. You may not republish entire articles, recreate the tools, or use our brand for commercial purposes without written permission.
7. Confidentiality
What you share with us in an advisory engagement is confidential. We don't share client names, business specifics, or financial details with other parties without written permission. Case studies are anonymized.
8. Limitation of liability
To the maximum extent permitted by law, Plan B Business is not liable for indirect, consequential, or incidental damages arising from your use of the website or services. Our maximum liability for any direct damages is the total amount you paid us in the preceding 12 months.
9. No guarantee of outcomes
We provide methodology, frameworks, and operating partnership. We don't guarantee revenue outcomes, growth rates, or business survival. Success depends on your execution, market conditions, and factors beyond our control.
10. Governing law
These terms are governed by the laws of the State of Israel. Disputes will be resolved through mediation in Tel Aviv; if mediation fails, exclusive jurisdiction is the courts of Tel Aviv. For US clients, this is a private-arbitration commitment - not a class-action waiver.
11. Changes
We update these terms as the business evolves. Material changes are emailed to active clients with 30 days' notice. Continued use after the notice constitutes acceptance.
Questions? Email eytanah@gmail.com.