Plan B Business
From founding onward

Not open yet, or smaller than the band?
You still have somewhere to start.

The $165K-$3.3M range on the rest of this site is the band the full monthly engagement was built for. It is a guide, not an entry test, and nobody is sent home over it. This page is for everyone underneath it: a business that has not opened yet, and a business that is real and working and has not got there.

Book a call - we will tell you where to startSee the four ways in

Four ways in

They are ordered by how much of the work you want to do on your own. Nothing here is a trial version of something better - each one is a product people buy and stop at.

The academy

$33 per month

You want to do the work yourself, at your own pace, at the smallest commitment that exists.

  • Every course open from day one - no weekly drip, no unlocking schedule
  • Answer four questions and you are pointed at the track for the stage you are actually at
  • SOPs, templates and calculators built to be downloaded and used, not admired
  • Cancel any month, in the account, without talking to anyone
  • Billed in shekels - the dollar figure is a conversion and will move with your card's rate
See what is inside

The Situation Room

$365 one time

You have one large question on the table and you want a written answer to it, not another video.

  • 90 minutes with Eitan or Ligal, whichever the business needs - sometimes both
  • You leave with a written plan, not a list of ideas someone will type up later
  • A standalone product: no built-in next step and no obligation to continue
  • Works for a business that has not opened yet - there is plenty to diagnose before day one
Request a session

B-Start

$365 per month

You want someone regular alongside you, not a single meeting you have to remember.

  • The entry rung of the monthly engagement - the same method, scoped to a smaller business
  • Two working sessions a month, up to an hour each, plus WhatsApp between them
  • An opening diagnostic, then a priority order agreed again each month
  • No minimum term. Month to month, cancel when it stops earning its place
See the tiers

Business OS

From $550 per month, no setup fee

What you are missing is not more advice. It is the infrastructure itself.

  • Site or landing page, CRM, bot and automations - connected, not four tools you reconcile by hand
  • A content engine that keeps publishing in the month you have no time
  • No setup fee, and no six-month build before anything is live
  • Start here and add advisory later, or the other way round - they are separate products
Ask what it would cover

Before you open: the business plan

This is not a document you hand a bank and never open again. It is the work that stands up the model, the numbers and the first steps before a dollar is spent - and it is the fourth way in. It has no price of its own because it is not sold on its own: it happens inside the Situation Room, or inside the monthly engagement, with a founder doing it alongside you.

  • The model: what the business is actually paid for, and by whom
  • The numbers: what has to come in each month simply to not lose money
  • The steps: what happens in month one, and what can wait until month four
  • What not to do yet - the part that saves most of the money
Talk about the business you have not opened yet

What we will and will not promise

We will not promise you a percentage. A trainer cannot promise weight loss to someone who trains hard and then eats badly all week, and the same limit applies to us - the plan is only worth what you do with it.

What is true: the picture does improve, and the pace of it depends on how seriously you work the plan. What you will see from the very first meeting is what is holding the business back - named, in plain language, whether or not you ever buy anything from us.

That is also our own test. If you leave the first conversation without something you did not know walking in, we are probably not the right people.

Questions we get on this page

I have not opened yet. Is there anything here for me?+

Yes, and it is the reason this page exists. Before a business opens there is still a model to define, numbers to size and an order of operations to set - that is business-plan work, and it happens inside the Situation Room or inside the monthly engagement. If the model is still open, start there. If the model is settled and you need structure, start with the academy.

My revenue is well under the band on your other pages. Am I too small for you?+

No. $165K-$3.3M is a guide, not a gate: below it the academy at $33/month, the $365 diagnostic, B-Start at $365/month and business-plan work are the way in.

Will you promise me a result?+

No, deliberately. A trainer cannot promise weight loss to someone who trains hard and then eats badly - and neither can we. What is true: the picture improves, the pace depends on how seriously you work the plan, and what is holding the business back is something you will see from the very first meeting.

The Situation Room and B-Start are both $365. What is the difference?+

Same figure, different shape. The Situation Room is $365 once - one 90-minute session and a written plan you own, with nothing after it. B-Start is $365 every month for a partner who stays: sessions, a priority order, and someone to ask when something breaks mid-week. Take the one-time session if you want the map. Take the monthly if you want someone walking it with you.

What does the academy at $33 give me that B-Start does not?+

Nothing, and that is the point - it is the same body of knowledge, minus the person. In the academy you implement alone with everything open in front of you. In B-Start someone sits with you, decides the month's priorities with you, and answers when something breaks. The question is only how much of it you want to do by yourself.

Can I start small and move up later?+

That is the ordinary route, not the exception. There is no penalty for moving between tracks and no minimum term designed to lock you in. Plenty of the businesses on the full monthly engagement came in through one of the four doors on this page.

I need a website and a CRM more than I need advice. Is that part of the engagement?+

It is a separate product and you can take only that: Business OS starts at $550 a month with no setup fee. If you need both the infrastructure and someone working on the business with you, say so on the call and we will tell you which one to do first.

Are the prices in dollars what I actually pay?+

Prices are set in Israeli shekels and shown in US dollars at a fixed planning rate. No Israeli VAT is charged on services delivered to US clients.

Not sure which door is yours?

30 minutes with Eitan or Ligal, whichever the business needs - sometimes both. Free. No pitch. If none of the four is right for you, we will say so on the call.

Book Strategy Call