Privacy Policy
Last updated: May 18, 2026
1. Who we are
Plan B Business is operated by Eitan Eshtemaker and Ligal Frish, registered as עוסק מורשה 021996400 at Rehov HaSharon 8, Kfar Yona, Israel. Reachable at eytanah@gmail.com.
2. What we collect
We collect: contact information you provide (name, email, phone, business name) via lead forms, strategy-call booking, and email subscriptions; standard analytics data (page views, traffic source, device type, country) via Google Analytics; cookies for session management and language preference; payment information processed by Paddle (we never store card numbers).
3. How we use it
To respond to inquiries, deliver services you purchased, send transactional emails (receipts, account changes), send marketing emails you opted into (which you can unsubscribe from in one click), improve our website performance, and comply with legal/tax obligations.
4. Who we share it with
Service providers who help us run the business: Paddle (payments), Resend (transactional email), Supabase (database hosting), Google Analytics, Meta (advertising pixels). Each operates under their own privacy policy. We never sell personal data.
5. International transfers
Plan B Business is based in Israel. If you're in the US or EU, your data may be processed in Israel under the EU adequacy decision and similar US frameworks. All processors we use are GDPR + CCPA compliant.
6. Your rights
You can request access to your data, correction, deletion ("right to be forgotten"), or a copy in a portable format at any time. Email eytanah@gmail.com with the request. We respond within 7 business days. California (CCPA) and EU (GDPR) residents have additional specific rights described on request.
7. Children
Plan B Business is for business owners. We don't knowingly collect data from anyone under 18. If you believe we have, contact us and we'll delete it.
8. Changes to this policy
We update this policy as our practices change. The "Last updated" date at the top reflects the most recent change. Material changes will be announced via email to active clients.
Questions? Email eytanah@gmail.com or WhatsApp +972-50-777-4424.