Plan B Business
Knowledge Pillars

The frameworks,
explained in depth.

8 deep articles on the operating principles behind Wix, Monday, Fiverr, Lemonade, and hands-on consulting with smaller Israeli businesses. Each one is a framework you can apply this quarter.

Cash & Finance

9 min read

The 13-Week Cash Forecast

The single operating ritual that separates Israeli startups from US peers

Strategy

10 min read

Build-Measure-Kill

How Israeli startups iterate faster than the market that funds them

9 min read

Niche-Then-Expand

The Wix playbook applied to your service business

7 min read

Annual Strategic Planning

3 numbers. 3 commitments. 3 risks. One page.

Pricing

8 min read

Value-Based Pricing for Service Businesses

Stop charging cost-plus. The Israeli SaaS pricing shift applied to your service business.

Team

7 min read

Output-Based Hiring

Why Israeli founders pay candidates to do test projects (and you should too)

8 min read

The Founder Bottleneck

When the business outgrows the founder

Operations

6 min read

Real Why: The 5-Whys Framework

Root-cause diagnosis used in every Israeli ops review