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Lesson 1 of 8· 15 min

Stage 1: Rapport - the intro and trust-building (3-5 minutes)

Lesson 2

Other lessons in this course

  1. 01Stage 1: Rapport - the intro and trust-building (3-5 minutes)15 min
  2. 02Stage 2: Discovery questions - understanding the real need15 min
  3. 03Stage 3: Amplifying the pain - showing the cost of inaction15 min
  4. 04Stage 4: Presenting the solution - not presenting a product15 min
  5. 05Stage 5: Price justification - not defense, but presentation15 min
  6. 06Stage 6: Closing - not pressure, but invitation15 min
  7. 07Stage 7: Bridge to follow-up - the real close happens after the call15 min
  8. 08The unifying stage: running all 7 in 30 minutes15 min
Plan B Business

Fractional growth advisory for service businesses doing $250K-$5M ARR. 1,200+ businesses served since 2008.

Founded by Ligal Frish & Eitan Eshtemaker. Based in Israel, serving US clients remotely.

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