Plan B Business
Flagship· 21 hours·27 lessons·Flagship Course

All 27 Tools - The Complete Operating Playbook

Every operating tool a service business founder needs - in 6 structured modules

The flagship course. 27 lessons covering every dimension of running a service business: strategic mapping, balance wheel, value pricing, 13-week cash, sales pipeline, team utilization, content engine. The same toolkit 1,200+ Israeli founders use.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Service businesses cap at $1-2M because the founder is the bottleneck and the operating system is in their head. This course externalizes the entire system.

For founders who...

  • Service business founders doing $250K-$5M ARR
  • Operators who want the complete operating system, not a single topic
  • Founders preparing for or in fractional advisory engagements

What you'll learn

  • →How to run a 13-week cash forecast with discipline
  • →How to set value-based pricing across all service lines
  • →How to build a sales pipeline that doesn't depend on your time
  • →How to hire on output, not credentials
  • →How to plan and execute on a one-page strategic plan

Includes

  • 27 video lessons (45-75 min each)
  • 27 interactive tools (cash forecast, pricing, pipeline, etc.)
  • Downloadable templates for every tool
  • Quizzes and reflection prompts per lesson
  • Lifetime access while subscribed

Curriculum (27 lessons)

  1. 01

    Strategic Map - Where the business stands todayFree preview

    60 min

    Output: 1-page current-state snapshot

  2. 02

    Balance Wheel - 10-axis business health scoreFree preview

    45 min

    Output: Wheel diagram with scores

  3. 03

    Real Why - 5-Whys root-cause diagnosisFree preview

    60 min

    Output: Top 3 root causes documented

  4. 04

    Action Modes - Defend, Optimize, Attack, ReinventFree preview

    45 min

    Output: Chosen mode for this quarter

  5. 05

    Value-Based Pricing - Replace cost-plusFree preview

    60 min

    Output: New pricing for 1 service line

  6. 06

    13-Week Cash Forecast - The Monday ritualFree preview

    75 min

    Output: Working cash forecast

  7. 07

    P&L Diagnostic - Find the margin bleeders

    60 min

    Output: List of 3 margin-bleeding lines

  8. 08

    Working Capital Audit - Trapped cash

    45 min

    Output: Working capital recovery plan

  9. 09

    Service Productization - 3-tier offer

    60 min

    Output: 3 productized tiers

  10. 10

    Discount Discipline - Stop unconscious discounting

    30 min

    Output: Discount approval rules

  11. 11

    Niche Selector - Pick your beachhead

    60 min

    Output: Top niche selected

  12. 12

    Positioning Canvas - One-sentence positioning

    45 min

    Output: Positioning sentence + page copy

  13. 13

    Pipeline Stage-by-Stage - Conversion diagnostic

    60 min

    Output: Funnel conversion map

  14. 14

    LTV/CAC Calculator - Unit economics

    45 min

    Output: LTV/CAC per channel

  15. 15

    Lost-Deal Autopsy - The real why

    45 min

    Output: Lost-deal interview script

  16. 16

    Follow-Up Sequence Builder - 5-touch nurture

    60 min

    Output: Sequence template per stage

  17. 17

    Content Engine - Compound weekly

    60 min

    Output: 12-month content calendar

  18. 18

    Meta Ad Budget Allocator - Spend ratios

    45 min

    Output: Budget split sheet

  19. 19

    Strategic Map - 1-year cascade

    60 min

    Output: 1-year + 90-day + 30-day plan

  20. 20

    Annual Strategic Planning - One-page plan

    60 min

    Output: 3 numbers + 3 commitments + 3 risks

  21. 21

    SOP Builder - Top 5 workflows documented

    75 min

    Output: 5 written SOPs

  22. 22

    Habit Tracker - Daily founder discipline

    30 min

    Output: Daily habit checklist

  23. 23

    AI Prompt Library - 50 prompts

    45 min

    Output: Customized prompt library

  24. 24

    AI ROI Calculator - Stack audit

    45 min

    Output: AI subscription audit

  25. 25

    Team Utilization - Hours audit

    45 min

    Output: Team revenue % per role

  26. 26

    Output-Based Hiring - Paid test projects

    60 min

    Output: Hiring scorecard template

  27. 27

    Weekly Mission Cadence - 1 number, 1 owner, 1 deadline

    30 min

    Output: Weekly cadence rituals

Ready when the academy launches?

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Launching for US founders Q3 2026

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