Strategy· 2h·6 lessons
Brand Positioning for Service Businesses
One-sentence positioning that beats 'we do quality work'
One-sentence positioning that beats 'we do quality work'. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team, built over a decade of hands-on consulting with service businesses, 2015-2026.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix brand positioning alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $165K-$3.3M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to What branding is for a small business (and what it isn't)
- →How to Competitor analysis - where your gap is
- →How to Differentiation statement in 1 sentence - the core of everything
- →How to Customer persona - who exactly you're talking to
- →How to Tone, visuals, and a unified message
- →How to Small-scale implementation - how to roll it out without budget
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (6 lessons)
- 01
What branding is for a small business (and what it isn't)Free preview
15 min - 02
Competitor analysis - where your gap is
15 min - 03
Differentiation statement in 1 sentence - the core of everything
15 min - 04
Customer persona - who exactly you're talking to
15 min - 05
Tone, visuals, and a unified message
15 min - 06
Small-scale implementation - how to roll it out without budget
15 min
Start with lesson 1, free
99 ₪/month (about $33) · 14-day free trial · Cancel anytime
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Start Lesson 1