Plan B Business
Finance· 4 hours·5 lessons

13-Week Cash Forecast Mastery

The Monday-morning ritual that ends cash anxiety

5-lesson mini-course on building, maintaining, and using a 13-week rolling cash forecast. The discipline behind every Israeli founder we've trained.

Instructor: Eitan Eshtemaker

The problem this course solves

Bank balance tells you where you are today. It tells you nothing about Wednesday three weeks from now. Most service businesses operate this way and discover problems on the day they happen.

For founders who...

  • Service business founders with revenue but cash anxiety
  • Operators preparing for or already in fractional advisory
  • Anyone who's ever made a hire on gut and regretted it 90 days later

What you'll learn

  • →How to set up the 13-week sheet (90 minutes, one time)
  • →How to update it every Monday in 30 minutes or less
  • →How to use it for hiring decisions
  • →How to use it for pricing decisions
  • →How to track and improve forecast accuracy

Includes

  • 5 video lessons (45 min each)
  • Google Sheets template
  • Worked examples from real businesses
  • Decision frameworks for hiring + pricing

Curriculum (5 lessons)

  1. 01

    Why bank balance is not a forecastFree preview

    45 min

    Output: Personal cash anxiety baseline

  2. 02

    Building the sheet - 90 minutes, one time

    60 min

    Output: Working 13-week template

  3. 03

    The Monday ritual - 30 min/week

    45 min

    Output: Weekly cadence established

  4. 04

    Hiring decisions through the forecast

    45 min

    Output: Hire impact model

  5. 05

    Tracking accuracy - hitting ±5%

    45 min

    Output: Forecast accuracy log

Ready when the academy launches?

$67/month · 14-day free trial · Cancel anytime

Launching for US founders Q3 2026

Get Notified at Launch