Plan B Business
Strategy· 2h·6 lessons

6 Operating Modes

Defend, Optimize, Attack, Reinvent + 2 more

Defend, Optimize, Attack, Reinvent + 2 more. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team, built over a decade of hands-on consulting with service businesses, 2015-2026.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix operation modes 6 alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $165K-$3.3M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • →How to If it is not yet clear there is a business - you are not in crisis, you are in non-existence
  • →How to Danger mode - the 3 levers that stop the bleeding within 7 days
  • →How to In emergency mode - you cannot do 10 things. Only 5
  • →How to Why "normal" mode is the most dangerous - and that is not a metaphor
  • →How to Abundance mode - levers, brand, and expanding without burning the cash
  • →How to Which mode are you in right now - and do you even know

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (6 lessons)

  1. 01

    If it is not yet clear there is a business - you are not in crisis, you are in non-existenceFree preview

    15 min
  2. 02

    Danger mode - the 3 levers that stop the bleeding within 7 days

    15 min
  3. 03

    In emergency mode - you cannot do 10 things. Only 5

    15 min
  4. 04

    Why "normal" mode is the most dangerous - and that is not a metaphor

    15 min
  5. 05

    Abundance mode - levers, brand, and expanding without burning the cash

    15 min
  6. 06

    Which mode are you in right now - and do you even know

    15 min

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