Strategy· 2h·8 lessons

Aesthetic Medicine Plan B

Build aesthetic medicine plan b into a working operating system you can run this quarter.

A practical course on aesthetic medicine plan b. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix aesthetic medicine plan b alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • How to Why aesthetic medicine is different from general medicine
  • How to The patient journey - 7 touchpoints
  • How to Pricing protocols - not single treatments
  • How to Aesthetic follow-up - before/after photos done ethically
  • How to VIP aesthetic membership - 3 tiers
  • How to The no-pressure sales system - selling through education

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (8 lessons)

  1. 01

    Why aesthetic medicine is different from general medicineFree preview

    15 min
  2. 02

    The patient journey - 7 touchpoints

    15 min
  3. 03

    Pricing protocols - not single treatments

    15 min
  4. 04

    Aesthetic follow-up - before/after photos done ethically

    15 min
  5. 05

    VIP aesthetic membership - 3 tiers

    15 min
  6. 06

    The no-pressure sales system - selling through education

    15 min
  7. 07

    The provider's personal brand - a 90-day plan

    15 min
  8. 08

    Aesthetic clinic dashboard - LTV, CAC, return rate

    15 min

Start with lesson 1, free

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Start Lesson 1