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Lesson 1 of 8· 15 min

Why aesthetic medicine is different from general medicine

Next · Lesson 2/8The patient journey - 7 touchpoints

Other lessons in this course

  1. 01Why aesthetic medicine is different from general medicine15 min
  2. 02The patient journey - 7 touchpoints15 min
  3. 03Pricing protocols - not single treatments15 min
  4. 04Aesthetic follow-up - before/after photos done ethically15 min
  5. 05VIP aesthetic membership - 3 tiers15 min
  6. 06The no-pressure sales system - selling through education15 min
  7. 07The provider's personal brand - a 90-day plan15 min
  8. 08Aesthetic clinic dashboard - LTV, CAC, return rate15 min
Plan B Business

Advisory and marketing for service businesses doing $165K-$3.3M in annual revenue. Built on a decade of hands-on business consulting, 2015-2026.

$165K-$3.3M is a guide, not a gate: below it the academy at $33/month, the $365 diagnostic, B-Start at $365/month and business-plan work are the way in.

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