Strategy· 2h·6 lessons
Unit Economics
Build unit economics into a working operating system you can run this quarter.
A practical course on unit economics. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix unit economics alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $250K-$5M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to Why a single unit - every decision starts here
- →How to LTV - a practical calculation of customer lifetime value
- →How to CAC - customer acquisition cost, hidden and visible
- →How to Gross margins by industry - where you stand
- →How to Payback Period - how many months to recover the investment
- →How to Monthly unit dashboard - 15 minutes a month
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (6 lessons)
- 01
Why a single unit - every decision starts hereFree preview
15 min - 02
LTV - a practical calculation of customer lifetime value
15 min - 03
CAC - customer acquisition cost, hidden and visible
15 min - 04
Gross margins by industry - where you stand
15 min - 05
Payback Period - how many months to recover the investment
15 min - 06
Monthly unit dashboard - 15 minutes a month
15 min
Start with lesson 1, free
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Start Lesson 1