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Lesson 1 of 6· 15 min

Why a single unit - every decision starts here

Lesson 2

Other lessons in this course

  1. 01Why a single unit - every decision starts here15 min
  2. 02LTV - a practical calculation of customer lifetime value15 min
  3. 03CAC - customer acquisition cost, hidden and visible15 min
  4. 04Gross margins by industry - where you stand15 min
  5. 05Payback Period - how many months to recover the investment15 min
  6. 06Monthly unit dashboard - 15 minutes a month15 min
Plan B Business

Fractional growth advisory for service businesses doing $250K-$5M ARR. 1,200+ businesses served since 2008.

Founded by Ligal Frish & Eitan Eshtemaker. Based in Israel, serving US clients remotely.

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