Plan B Business
Strategy· 4 hours·5 lessons

Build From Scratch - 0 to First $100K

For solo founders launching a service business

5-lesson mini-course for very early-stage founders: niche selection, MVP service offer, first 10 customers, pricing baseline, founder operating habits.

Instructor: Ligal Frish

The problem this course solves

Starting a service business from scratch is a different problem than scaling one. Different priorities. Different operating cadence. Different cash discipline.

For founders who...

  • Solo founders launching their first service business
  • Side hustlers ready to commit full-time
  • Recently-laid-off operators going solo

What you'll learn

  • →How to pick a niche with real demand
  • →How to design your MVP service offer
  • →How to land your first 10 paid customers
  • →How to set pricing without underselling
  • →How to build founder operating habits from day 1

Includes

  • 5 video lessons
  • Niche validation checklist
  • MVP service design template
  • First 10 customers outreach playbook
  • Pricing benchmark library

Curriculum (5 lessons)

  1. 01

    Niche validation - demand before deliveryFree preview

    45 min

    Output: Niche viability score

  2. 02

    MVP service design

    60 min

    Output: First service offer specs

  3. 03

    First 10 customers - outreach playbook

    60 min

    Output: 100-name target list

  4. 04

    Pricing baseline - don't undercharge

    45 min

    Output: Pricing tier draft

  5. 05

    Founder habits from day 1

    45 min

    Output: Daily ritual checklist

Ready when the academy launches?

$67/month · 14-day free trial · Cancel anytime

Launching for US founders Q3 2026

Get Notified at Launch