Strategy· 2h·8 lessons
Hats Roles
Build hats roles into a working operating system you can run this quarter.
A practical course on hats roles. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix hats roles alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $250K-$5M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to Why job descriptions don't work - the real problem
- →How to Hat structure - mission, KPI, daily actions, next in queue
- →How to CEO hat - what you're really supposed to do
- →How to Sales manager hat - 5 daily actions that drive results
- →How to Marketing manager hat - alignment with sales targets
- →How to Office manager / receptionist hat - 15 daily actions
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (8 lessons)
- 01
Why job descriptions don't work - the real problemFree preview
15 min - 02
Hat structure - mission, KPI, daily actions, next in queue
15 min - 03
CEO hat - what you're really supposed to do
15 min - 04
Sales manager hat - 5 daily actions that drive results
15 min - 05
Marketing manager hat - alignment with sales targets
15 min - 06
Office manager / receptionist hat - 15 daily actions
15 min - 07
Operator hat - the technical role in the business
15 min - 08
Hat Index - the map of every hat in the business
15 min
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