Strategy· 3h·11 lessons
Business Essentials 99
Build business essentials 99 into a working operating system you can run this quarter.
A practical course on business essentials 99. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix business essentials 99 alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $250K-$5M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to If your business has no written vision, you're not managing - you're reacting
- →How to An owner who doesn't know their 10 numbers is flying blind
- →How to The 10 sales basics - the difference between a business that sells and one that hopes
- →How to Marketing without a system is throwing money out the window and praying
- →How to Operations is the reason customers come back or post a bad review
- →How to An SOP isn't bureaucracy - it's freedom from being the bottleneck
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (11 lessons)
- 01
If your business has no written vision, you're not managing - you're reactingFree preview
15 min - 02
An owner who doesn't know their 10 numbers is flying blind
15 min - 03
The 10 sales basics - the difference between a business that sells and one that hopes
15 min - 04
Marketing without a system is throwing money out the window and praying
15 min - 05
Operations is the reason customers come back or post a bad review
15 min - 06
An SOP isn't bureaucracy - it's freedom from being the bottleneck
15 min - 07
You can't replace yourself if no role has a written "hat"
15 min - 08
The 10 tech systems every business needs - no more, no less
15 min - 09
Customer service isn't a department - it's the reason customers don't come back
15 min - 10
The 5 legal items that, if missing, mean you're sleeping on a time bomb
15 min - 11
Growth without measurement isn't growth - it's risk
15 min
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