Plan B Business
Strategy· 4h·15 lessons

Followup 15 Steps

Build followup 15 steps into a working operating system you can run this quarter.

A practical course on followup 15 steps. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix followup 15 steps alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • →How to Touch 1: instant confirmation after the call - the 5-minute window
  • →How to Touch 2: value with a reminder - 24 hours after the call
  • →How to Touch 3: social proof - 3 days after the call
  • →How to Touch 4: decision-date reminder - one week after the call
  • →How to Touch 5: answer the expected objection - 10 days after the call
  • →How to Touch 6: time-limited offer - 14 days after the call

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (15 lessons)

  1. 01

    Touch 1: instant confirmation after the call - the 5-minute windowFree preview

    15 min
  2. 02

    Touch 2: value with a reminder - 24 hours after the call

    15 min
  3. 03

    Touch 3: social proof - 3 days after the call

    15 min
  4. 04

    Touch 4: decision-date reminder - one week after the call

    15 min
  5. 05

    Touch 5: answer the expected objection - 10 days after the call

    15 min
  6. 06

    Touch 6: time-limited offer - 14 days after the call

    15 min
  7. 07

    Touch 7: a personal phone call - 17 days after the call

    15 min
  8. 08

    Touch 8: a casual WhatsApp/voice note - 20 days after the call

    15 min
  9. 09

    Touch 9: relevant professional content - 24 days after the call

    15 min
  10. 10

    Touch 10: full case study - 28 days after the call

    15 min
  11. 11

    Touch 11: direct closing question - 32 days after the call

    15 min
  12. 12

    Touch 12: personal call 2 - 38 days after the call

    15 min
  13. 13

    Touch 13: close or postpone - 42 days after the call

    15 min
  14. 14

    Touch 14: move to Win-Back - 45 days after the call

    15 min
  15. 15

    Touch 15: Win-Back 90 days - the quiet close

    15 min

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