Strategy· 1h·5 lessons

Real Why Diagnosis

Build real why diagnosis into a working operating system you can run this quarter.

A practical course on real why diagnosis. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix real why diagnosis alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • How to Why 5 Whys doesn't help you - and whether you ever understood when it actually does
  • How to The technique layer - is the problem in the tool, the process, or the knowledge
  • How to The strategy layer - did you even pick the right customer
  • How to The organizational layer - where the chain breaks between people
  • How to The emotional layer - what you don't want to see in yourself as the owner

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (5 lessons)

  1. 01

    Why 5 Whys doesn't help you - and whether you ever understood when it actually doesFree preview

    15 min
  2. 02

    The technique layer - is the problem in the tool, the process, or the knowledge

    15 min
  3. 03

    The strategy layer - did you even pick the right customer

    15 min
  4. 04

    The organizational layer - where the chain breaks between people

    15 min
  5. 05

    The emotional layer - what you don't want to see in yourself as the owner

    15 min

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