Strategy· 1h·5 lessons

Retail Store Fundamentals

Build retail store fundamentals into a working operating system you can run this quarter.

A practical course on retail store fundamentals. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix retail store fundamentals alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • How to Why brick-and-mortar is not dead - and 5 advantages online cannot match
  • How to Online that serves the physical - not the other way, and not instead
  • How to Hybrid shopping experience - 5 touchpoints that have to work
  • How to Shared inventory - physical and online from the same source
  • How to Integrated measurement - 6 numbers that tell you what is actually happening

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (5 lessons)

  1. 01

    Why brick-and-mortar is not dead - and 5 advantages online cannot matchFree preview

    15 min
  2. 02

    Online that serves the physical - not the other way, and not instead

    15 min
  3. 03

    Hybrid shopping experience - 5 touchpoints that have to work

    15 min
  4. 04

    Shared inventory - physical and online from the same source

    15 min
  5. 05

    Integrated measurement - 6 numbers that tell you what is actually happening

    15 min

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