Strategy· 2h·6 lessons
Value Pricing
Build value pricing into a working operating system you can run this quarter.
A practical course on value pricing. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix value pricing alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $250K-$5M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to Why cost-plus pricing is a hole you're digging for yourself
- →How to How to calculate the true economic value of your solution
- →How to The anchoring technique: why the first price you show sets everything
- →How to Why your agreement must include an outcome model - not just an hourly one
- →How to How to present a premium price without apologizing
- →How to How to raise prices on existing customers without losing them
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (6 lessons)
- 01
Why cost-plus pricing is a hole you're digging for yourselfFree preview
15 min - 02
How to calculate the true economic value of your solution
15 min - 03
The anchoring technique: why the first price you show sets everything
15 min - 04
Why your agreement must include an outcome model - not just an hourly one
15 min - 05
How to present a premium price without apologizing
15 min - 06
How to raise prices on existing customers without losing them
15 min
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