Plan B Business
Strategy· 2h·6 lessons

Value-Based Pricing

Stop charging by the hour - anchor pricing on customer outcomes

Stop charging by the hour - anchor pricing on customer outcomes. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team, built over a decade of hands-on consulting with service businesses, 2015-2026.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix value pricing alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $165K-$3.3M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • →How to Why cost-plus pricing is a hole you're digging for yourself
  • →How to How to calculate the true economic value of your solution
  • →How to The anchoring technique: why the first price you show sets everything
  • →How to Why your agreement must include an outcome model - not just an hourly one
  • →How to How to present a premium price without apologizing
  • →How to How to raise prices on existing customers without losing them

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (6 lessons)

  1. 01

    Why cost-plus pricing is a hole you're digging for yourselfFree preview

    15 min
  2. 02

    How to calculate the true economic value of your solution

    15 min
  3. 03

    The anchoring technique: why the first price you show sets everything

    15 min
  4. 04

    Why your agreement must include an outcome model - not just an hourly one

    15 min
  5. 05

    How to present a premium price without apologizing

    15 min
  6. 06

    How to raise prices on existing customers without losing them

    15 min

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