Plan B Business
Sales· 5 hours·5 lessons

Sales Mastery for Service Businesses

From hope-based selling to a disciplined sales system

5-lesson mini-course that builds your sales infrastructure: ICP definition, qualification scorecard, discovery script, outcome-anchored proposals, and pipeline rituals.

Instructor: Eitan Eshtemaker

The problem this course solves

Most service businesses sell through founder relationships + gut. The result is unpredictable revenue and a sales process that can't scale beyond the founder.

For founders who...

  • Founders whose sales depend entirely on their own time
  • Service businesses with inconsistent monthly sales results
  • Operators preparing to hire their first sales rep

What you'll learn

  • →How to define your ICP and qualify ruthlessly
  • →How to run a diagnostic discovery call (not a 'tell me about your business' call)
  • →How to write proposals anchored on customer outcomes, not features
  • →How to build pipeline rituals your team can run weekly
  • →How to track and improve win rate and cycle length

Includes

  • 5 video lessons (60 min each)
  • Qualification scorecard template
  • Discovery call script + question library
  • Outcome-anchored proposal template
  • Pipeline review template

Curriculum (5 lessons)

  1. 01

    ICP definition + qualification scorecardFree preview

    60 min

    Output: ICP one-pager + 5-criterion scorecard

  2. 02

    Discovery diagnostic - replacing 'tell me about your business'

    60 min

    Output: Structured discovery script

  3. 03

    Outcome-anchored proposals - 2x close rate

    60 min

    Output: Proposal template

  4. 04

    Pipeline rituals - weekly review cadence

    60 min

    Output: Weekly review template

  5. 05

    Win rate + cycle length - measuring what matters

    60 min

    Output: Sales KPI dashboard

Ready when the academy launches?

$67/month · 14-day free trial · Cancel anytime

Launching for US founders Q3 2026

Get Notified at Launch