Strategy· 1h·5 lessons

The Owner's Hat

How to think like an owner (not a worker)

How to think like an owner (not a worker). Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team, built over a decade of hands-on consulting with service businesses, 2015-2026.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix hat of owner alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $165K-$3.3M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • How to Why you're the bottleneck - even when it doesn't feel that way
  • How to The 5 actions only the owner does - with precise definitions
  • How to What must get passed on - delegating without losing control
  • How to An owner's morning and evening routine - 45 minutes a day of real control
  • How to Your Hat Sheet - the document that defines your role

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (5 lessons)

  1. 01

    Why you're the bottleneck - even when it doesn't feel that wayFree preview

    15 min
  2. 02

    The 5 actions only the owner does - with precise definitions

    15 min
  3. 03

    What must get passed on - delegating without losing control

    15 min
  4. 04

    An owner's morning and evening routine - 45 minutes a day of real control

    15 min
  5. 05

    Your Hat Sheet - the document that defines your role

    15 min

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