Strategy· 2h·6 lessons

Profit First

Build profit first into a working operating system you can run this quarter.

A practical course on profit first. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix profit first alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • How to Why your CPA is leading you to zero profit - unintentionally
  • How to Opening 3 accounts - the actual steps in one week
  • How to Allocation percentages - the table by business size
  • How to Owner's pay - set it, take it, stop apologizing
  • How to The weekly money transfer routine - 15 minutes Monday morning
  • How to Solving a cash flow crisis - a 90-day plan to climb out of the red

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (6 lessons)

  1. 01

    Why your CPA is leading you to zero profit - unintentionallyFree preview

    15 min
  2. 02

    Opening 3 accounts - the actual steps in one week

    15 min
  3. 03

    Allocation percentages - the table by business size

    15 min
  4. 04

    Owner's pay - set it, take it, stop apologizing

    15 min
  5. 05

    The weekly money transfer routine - 15 minutes Monday morning

    15 min
  6. 06

    Solving a cash flow crisis - a 90-day plan to climb out of the red

    15 min

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