Strategy· 2h·7 lessons
Objection Handling
Build objection handling into a working operating system you can run this quarter.
A practical course on objection handling. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix objection handling alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $250K-$5M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to "Too expensive" - what's really hiding behind the price
- →How to "Let me think about it" - the politest brush-off
- →How to "I need to check with my spouse/partner" - when it's real and when it isn't
- →How to "I don't have time" - the real emotional resistance
- →How to "We're looking at others" - competitor comparison
- →How to "Email it to me" - how not to lose the conversation
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (7 lessons)
- 01
"Too expensive" - what's really hiding behind the priceFree preview
15 min - 02
"Let me think about it" - the politest brush-off
15 min - 03
"I need to check with my spouse/partner" - when it's real and when it isn't
15 min - 04
"I don't have time" - the real emotional resistance
15 min - 05
"We're looking at others" - competitor comparison
15 min - 06
"Email it to me" - how not to lose the conversation
15 min - 07
"Call me back" - the stage where most stop
15 min
Start with lesson 1, free
$67/month · 14-day free trial · Cancel anytime
No credit card to preview the first lesson
Start Lesson 1