Strategy· 1h·5 lessons
Lead Magnets
Build lead magnets into a working operating system you can run this quarter.
A practical course on lead magnets. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix lead magnets alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $250K-$5M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to Why a magnet - the Awareness stage in the funnel
- →How to 10 magnet types - what fits you
- →How to The landing page for the magnet - converting at 30%
- →How to The automation funnel - 5 emails that nurture
- →How to Measure and improve - what to drop and what to keep
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (5 lessons)
- 01
Why a magnet - the Awareness stage in the funnelFree preview
15 min - 02
10 magnet types - what fits you
15 min - 03
The landing page for the magnet - converting at 30%
15 min - 04
The automation funnel - 5 emails that nurture
15 min - 05
Measure and improve - what to drop and what to keep
15 min
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Start Lesson 1