Lesson 3 of 6· 15 min
Other lessons in this course
- 01Why cost-plus pricing is a hole you're digging for yourself15 min
- 02How to calculate the true economic value of your solution15 min
- 03The anchoring technique: why the first price you show sets everything15 min
- 04Why your agreement must include an outcome model - not just an hourly one15 min
- 05How to present a premium price without apologizing15 min
- 06How to raise prices on existing customers without losing them15 min