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Lesson 5 of 8· 15 min

Pillar 4 - interaction that produces conversation

Lesson 4Lesson 6

Other lessons in this course

  1. 01Why content - and why not random15 min
  2. 02Pillar 1 - educational content that establishes authority15 min
  3. 03Pillar 2 - social proof without begging for testimonials15 min
  4. 04Pillar 3 - behind the scenes that creates connection15 min
  5. 05Pillar 4 - interaction that produces conversation15 min
  6. 06Pillar 5 - direct selling without pushing15 min
  7. 07Monthly publishing calendar - stop thinking every day15 min
  8. 08Measurement - what works and what to throw out15 min
Plan B Business

Fractional growth advisory for service businesses doing $250K-$5M ARR. 1,200+ businesses served since 2008.

Founded by Ligal Frish & Eitan Eshtemaker. Based in Israel, serving US clients remotely.

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