Strategy· 2h·8 lessons
5 Content Pillars That Compound
Structure your content around 5 pillars that build authority
Structure your content around 5 pillars that build authority. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team, built over a decade of hands-on consulting with service businesses, 2015-2026.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix content 5 pillars alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $165K-$3.3M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to Why content - and why not random
- →How to Pillar 1 - educational content that establishes authority
- →How to Pillar 2 - social proof without begging for testimonials
- →How to Pillar 3 - behind the scenes that creates connection
- →How to Pillar 4 - interaction that produces conversation
- →How to Pillar 5 - direct selling without pushing
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (8 lessons)
- 01
Why content - and why not randomFree preview
15 min - 02
Pillar 1 - educational content that establishes authority
15 min - 03
Pillar 2 - social proof without begging for testimonials
15 min - 04
Pillar 3 - behind the scenes that creates connection
15 min - 05
Pillar 4 - interaction that produces conversation
15 min - 06
Pillar 5 - direct selling without pushing
15 min - 07
Monthly publishing calendar - stop thinking every day
15 min - 08
Measurement - what works and what to throw out
15 min
Start with lesson 1, free
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Start Lesson 1