Lesson 4 of 6· 15 min
Other lessons in this course
- 01What branding is for a small business (and what it isn't)15 min
- 02Competitor analysis - where your gap is15 min
- 03Differentiation statement in 1 sentence - the core of everything15 min
- 04Customer persona - who exactly you're talking to15 min
- 05Tone, visuals, and a unified message15 min
- 06Small-scale implementation - how to roll it out without budget15 min