Plan B Business
US metros we serve

5 US cities.
One operating playbook.

We work remotely from Israel with US founders running LLCs and S-Corps across the country. Ligal Frish and Eitan Eshtemaker have guided +1200 businesses globally. Pick your metro to see the local context.

New York Metro

New York

Boutique law firms, dental groups, marketing agencies, accounting practices, and B2B service companies in Manhattan, Brooklyn, and the surrounding boroughs. Typical operator: founder-led, 5 to 40 employees, S-Corp or LLC structure, profitable but plateaued.

See New York playbook
Bay Area

San Francisco

Boutique B2B consultancies, design and product agencies, MSPs serving tech startups, accounting firms with venture-backed clients, and fractional CFO practices. Typical operator: technical founder turned CEO, 8 to 60 employees.

See San Francisco playbook
Southern California

Los Angeles

Medical spas, dental practices, boutique law firms, marketing agencies serving entertainment, and real estate teams. Typical operator: charismatic founder, 4 to 50 employees, often with a second location in the works.

See Los Angeles playbook
Midwest

Chicago

Family-owned construction and contracting firms, accounting practices, manufacturing service businesses, law firms, and HVAC operators. Typical operator: second-generation owner, 10 to 80 employees, strong reputation but no growth engine.

See Chicago playbook
New England

Boston

Boutique law firms, specialty medical practices, biotech-adjacent consultancies, accounting firms serving healthcare, and education service businesses. Typical operator: credentialed founder, 5 to 35 employees, strong reputation, weak pricing power.

See Boston playbook
Florida

Miami

Bilingual law firms, real estate teams, medical spas, hospitality service businesses, and import/export operators serving the LATAM corridor. Typical operator: bilingual founder, 5 to 45 employees, S-Corp or LLC, strong revenue but volatile margins.

See Miami playbook
Pacific Northwest

Seattle

MSPs, dev shops, B2B SaaS consultancies, accounting firms with tech clients, and engineering service businesses. Typical operator: technical founder, 8 to 50 employees, S-Corp, strong delivery but weak commercial discipline.

See Seattle playbook
Texas

Austin

Boutique law firms, marketing agencies, real estate teams, MSPs, and B2B service firms riding the Austin tech migration. Typical operator: relocated founder, 5 to 40 employees, LLC or S-Corp, growing fast but feeling out of control.

See Austin playbook
Colorado

Denver

Wellness and fitness operators, boutique law firms, dental practices, construction and contracting firms, and outdoor-industry B2B service businesses. Typical operator: lifestyle-driven founder, 5 to 35 employees, LLC, strong brand but weak commercial systems.

See Denver playbook
United Kingdom

London

Boutique law firms, accounting and audit practices, marketing agencies, B2B consultancies, and fintech-adjacent service businesses across Greater London. Typical operator: founder-director, 5 to 40 employees, limited company or LLP, profitable but plateaued.

See London playbook
Georgia

Atlanta

Boutique finance and accounting firms, film and production service businesses, third-party logistics operators, B2B marketing agencies, and fintech-adjacent service firms. Typical operator: founder-led, 6 to 50 employees, LLC or S-Corp, growing across multiple Southeast metros.

See Atlanta playbook
Arizona

Phoenix

Growing tech and SaaS service firms, healthcare clinics and medical groups, dental practices, construction and trades operators, and B2B service businesses across the Valley. Typical operator: relocated or first-generation founder, 5 to 45 employees, LLC, scaling fast but feeling out of control.

See Phoenix playbook
Texas

Dallas

Boutique finance and wealth advisory firms, B2B tech and SaaS service businesses, MSPs, accounting practices serving corporate clients, and professional service firms across DFW. Typical operator: founder-CEO, 8 to 60 employees, S-Corp, strong revenue but weak commercial systems.

See Dallas playbook
Texas

Houston

Oilfield service businesses, energy consulting firms, medical groups and specialty practices, healthcare service vendors, and industrial B2B operators. Typical operator: technical founder, 8 to 60 employees, LLC or S-Corp, strong revenue but volatile margins.

See Houston playbook
United Kingdom

Manchester

Fintech-adjacent service firms, creative and media agencies, boutique law firms, accounting practices, and B2B consultancies across Greater Manchester. Typical operator: founder-director, 4 to 30 employees, limited company or sole trader, profitable but plateaued.

See Manchester playbook

Not seeing your city?

We work remotely from Israel with US founders coast to coast. Book the $1,500 diagnostic and we will tell you within the first call whether we are the right fit.

Book a Strategy Call