marketing
Buyer Journey
The stages a buyer moves through from problem awareness to purchase decision.
Definition
The buyer journey is the prospect's perspective on the funnel: Awareness (I have a problem) -> Consideration (I'm comparing solutions) -> Decision (I'm choosing a vendor). At each stage the buyer needs different content: awareness wants educational content about the problem, consideration wants comparison content, decision wants proof (case studies, testimonials, demos). Most businesses are over-indexed on decision-stage content (sales pages) and starved on awareness/consideration content - which is why their funnel runs cold at the top.
In your business
- →Map your content library to the 3 stages - find the gaps
- →Awareness content drives traffic, consideration content drives MQLs, decision content drives SQLs
- →Use journey-stage content in nurture sequences, not just on the blog