marketing
Buyer Persona
Detailed semi-fictional profile of your ideal customer - their role, goals, frustrations, decision criteria.
Definition
A buyer persona is a structured profile of a representative customer: role (CEO, VP Marketing), demographics (industry, company size), goals, frustrations, decision criteria, common objections. Personas guide messaging, product, and sales scripts. Three to five personas is typical; more than five usually means you haven't actually narrowed your target. Personas should be built from real customer interviews, not invented in a conference room.
In your business
- →Build personas from 10+ real customer interviews - invented personas are useless
- →3-5 personas, max - more means you haven't actually narrowed
- →Use personas in messaging tests - the same offer can flop with one persona and win with another