ai
Automation
Replacing repetitive manual work with software that runs the process for you.
Definition
Automation is any software that takes over repetitive work humans used to do: sending follow-up emails, generating invoices, syncing data between tools, posting to social media on schedule. Modern automation runs on platforms like Zapier, Make, n8n, plus AI-driven tools that handle more complex workflows. The ROI is straightforward: hours saved per week times your effective hourly rate. The biggest mistake: automating broken processes. Fix the workflow first, then automate it.
In your business
- →Start with the most-repeated manual workflows - that's where ROI is biggest
- →Don't automate a broken process - fix the workflow first
- →Document what each automation does - they break silently and inheritors get stuck