90 minutes.
Where the business is actually stuck.
One session with a Plan B founder, built on your numbers rather than on advice. You leave with the bottlenecks named, and a written opinion and 90-day roadmap follow within 24 hours. Which founder runs the meeting is decided per business, not in advance. Eitan calls for a short intro conversation before every diagnostic meeting, and that call decides whether Eitan or Ligal is the right fit for your challenge. Sometimes both.
The intro call costs nothing and comes first. It is also where the founder who runs your session is decided.
How the 90 minutes run
- 0-15 · Context
History, product, market, and the challenges you feel right now.
- 15-45 · Mapping
A sweep across the seven Plan B domains: marketing, sales, cash flow, management, digital assets, CRM and measurement.
- 45-75 · Diagnosis
We go deep on what the sweep surfaced, separate symptom from cause, and name the bottlenecks that are actually holding the business.
- 75-90 · First recommendations
A verbal summary, what the written opinion will cover, and the next step.
What you leave with
- 90 minutes one-on-one with a Plan B founder, not an analyst and not an account manager
- The three bottlenecks that are costing the business the most right now
- A written professional opinion, with you within 24 hours of the meeting ending
- A 90-day roadmap: what to fix first, what second, and what can wait
- Yours to keep and act on, whether or not we ever work together again
What it's NOT
- Not a sales call - it is a paid product and the value is delivered inside the 90 minutes
- Not a generic strategy session - it is built on your numbers, your team and your pipeline
- Not the free intro call - that one is shorter, costs nothing, and comes first
- Not a retainer commitment - there is no obligation to continue afterwards
Questions
Which founder runs the meeting?+
Which founder runs the meeting is decided per business, not in advance. Eitan calls for a short intro conversation before every diagnostic meeting, and that call decides whether Eitan or Ligal is the right fit for your challenge. Sometimes both.
How much does it cost?+
$365, one time, paid before the session. There is no subscription attached to it and no obligation to continue afterwards.
When do I get the written summary?+
Within 24 hours of the meeting ending. That is the written professional opinion and the preliminary 90-day roadmap, by email.
Do I have to do the free intro call first?+
Yes, and it is the reason the paid meeting starts deep instead of starting from zero. Eitan calls for a short conversation before every diagnostic meeting: it establishes whether there is a fit at all, and it is where the founder who runs your meeting is decided.
What do I need to prepare?+
After booking we send a short preparation questionnaire - nine questions, about five minutes. It is not a condition for the meeting, but the fuller it is, the deeper the 90 minutes start.
What if we are not a fit afterwards?+
Nothing happens. You keep the written opinion and the roadmap. The meeting is a standalone product at full price, not a door charge on something else.
Ready?
Book the free intro call. If there is a fit, the Situation Room at $365 is the next step.