Plan B Business
Three ways to start

Pick the depth
that fits where you are.

Not every founder starts from the same place. Self-serve learning, a free automated diagnostic, or working directly with the founders. The same playbook, at three levels of depth.Plan B Business is official since 2026; Eitan and Ligal have been advising businesses since the COVID period.

Profitable Business Online

Every tool in your hands, at your own pace.

99 ₪
per month ($33) · or 790 ₪ per year ($265, save 33%) · 14-day free trial · cancel anytime

What is included

  • 130 video courses across sales, marketing, finance, team, strategy, and AI
  • 27 interactive operating tools
  • AI mentor trained on the Plan B method
  • Certificates of completion

Best for

DIY learners and founders under $165K in annual revenue who want the playbooks without 1:1 work.

Start Free Trial
Recommended first step

Business Score

A self-check that shows where the money leaks.

Free
10 questions · 5 minutes · score yourself on the page

What is included

  • 10 yes/no questions across 10 operating dimensions
  • A score you can read in one line, with what each band means
  • The weakest dimension named, so you know what to fix first
  • No sign-up, no email, nothing to install
  • A clear recommendation for the right next step

Best for

Founders who want an objective map before committing to anything.

Start the Score

The two plans above are entry points. Founders who want an ongoing operating partner continue to fractional advisory below.

Ongoing advisory

Ready for an operating partner? Advisory is scoped by custom quote.

Advisory is never sold at checkout. You book a call, we scope the engagement together, and you get a written proposal with fixed monthly fees and exit terms before you sign.

B-Start

$365

per month · no minimum term, cancel any time

  • A fixed meeting once a month with Eitan or Ligal
  • WhatsApp and the phone open all month, with a reply within one business day. No saving questions for the next meeting: ask the moment you need to
  • A user in the Profitable Business academy: the courses, tools and calculators
  • Paid marketing as a separate service: $550/month for one platform, $920/month for two
  • Month to month, cancel any time, no exit fee

Best for

Owners who run most things themselves and want to check their direction once a month with someone experienced.

B-Boost

$880

per month · no minimum term, cancel any time

  • A fixed meeting every week with Eitan or Ligal
  • The line is open between meetings, on WhatsApp and by phone, with a reply within one business day
  • We reach out on our own initiative and check what moved, without you having to ask
  • We work for you between meetings: we prepare materials, check numbers and write the next steps
  • A user in the Profitable Business academy: the courses, tools and calculators
  • Paid marketing as a separate service: $550/month for one platform, $920/month for two
  • Month to month, cancel any time, no exit fee

Best for

Owners whose every week brings new decisions, and who want a partner beside them between meetings too.

B-Grow

$1,210

per month · no minimum term, cancel any time

  • A weekly meeting longer than B-Boost's, with Eitan or Ligal, and room for the big questions
  • WhatsApp and the phone open between meetings for every decision that cannot wait for next week, with a reply within one business day
  • Tracking the quarter's goals: we ask, remind and check with you where you stand
  • All of B-Boost's work between meetings: materials ready, numbers checked, next steps written
  • A user in the Profitable Business academy: the courses, tools and calculators
  • Paid marketing as a separate service: $550/month for one platform, $920/month for two
  • Month to month, cancel any time, no exit fee

Best for

Owners who want to run the quarter by goals, not only by what is burning.

B-Bold

$2,750

per month · setup included when you stay 3 months

  • A meeting every week with Eitan or Ligal, each in their own field, and at least one meeting a month with both
  • WhatsApp and the phone open for any question between meetings, with a reply within one business day
  • Every working morning we check the ad account, before you even ask
  • Google Ads and Meta managed day to day: ads, keywords, budgets and goals. The ad budget is paid directly to Google and Meta, is not included in the price, and we take no percentage of it
  • Conversion tracking on calls, WhatsApp and forms, and a dedicated landing page
  • The full business system: a lead list and a card for every lead, an email on every enquiry, a record of every WhatsApp and phone click, and a daily or weekly summary
  • Organic content, SEO and GEO (visibility in the answers of AI tools): new articles and guides every month, each one fact-checked
  • A user in the Profitable Business academy: the courses, tools and calculators
  • Setup is included when you stay 3 months; whoever ends earlier pays for the setup separately. Month to month, cancel any time, no penalty

Best for

Businesses and companies with the means, who want consulting, advertising, content and the lead system under one roof.

B-Beyond

$3,630

per month · setup included when you stay 3 months

  • A closer, more intensive meeting rhythm than B-Bold
  • Eitan, Ligal or both, as the period requires, and at least one meeting a month with both
  • WhatsApp and the phone open throughout, with a reply within one business day
  • Everything in B-Bold: the morning check of the ad account, Google Ads and Meta managed, conversion tracking and a landing page, the full business system, and content, SEO and GEO with new articles every month
  • A user in the Profitable Business academy: the courses, tools and calculators
  • Setup is included when you stay 3 months; whoever ends earlier pays for the setup separately. Month to month, cancel any time, no penalty

Best for

Businesses entering a growth period that need us closer.

Paid marketing beside B-Start, B-Boost or B-Grow is a separate service: $550/month for one platform (Google Ads or Meta), $920/month for two. The media budget is paid separately, in your own accounts.

Request a custom quote See full pricing and terms
Side by side

All three paths compared.

Swipe to compare

AcademyBusiness ScoreAdvisory
Price99 ₪/mo ($33)Free$365-$3,630/mo
FormatSelf-serve onlineAutomated questionnaireOngoing partnership
Time to first outputSame day12 minutesFirst month
What you leave withCourses, tools, certificatesA score and your weakest dimensionA meeting rhythm by tier and our work between meetings; on B-Bold and B-Beyond also campaigns, the business system and content
CommitmentMonthly, cancel anytimeNoneNone, cancel any time; on B-Bold and B-Beyond setup is included when you stay 3 months
How to buyOnline, free trialOnline, freeCustom quote
FAQ

How to choose.

Do these plans overlap?

+

No. The academy is knowledge you implement yourself. The Business Score is an objective, automated map of where the business stands. Advisory is an ongoing operating partnership. Many founders start with the score or the academy and move up when a specific problem surfaces.

Why is there no online checkout for advisory?

+

Because scope varies by business. Every advisory engagement starts with a call, gets a written scope and a custom quote, and only then a signature. The academy is the only product you can start online, because it is the same product for everyone.

Is there a lock-in?

+

The academy is month to month - cancel anytime, or take the annual plan at 790 ₪. Every advisory tier is a monthly subscription you can cancel at any time, with no penalty; B-Start, B-Boost and B-Grow have no notice period either. We recommend at least three months to see change, but it is a recommendation and not a commitment. On B-Bold and B-Beyond the setup is included when you stay 3 months; whoever ends earlier pays for the setup separately.

Why is the academy priced in shekels?

+

Plan B Business is an Israeli firm and academy billing runs in Israeli shekels: 99 ₪ per month, roughly $33 at current rates. Your card is charged in ILS and your bank converts. Consulting engagements for US clients are quoted and billed in USD.

Not sure which plan fits? Talk to us first.

20 minutes with one of the founders, no pitch. We will diagnose your top bottleneck and tell you which plan (if any) is the right call for your stage.

Book a Strategy CallEmail us instead