Strategy· 1h·5 lessons

Win Back Campaigns

Build win back campaigns into a working operating system you can run this quarter.

A practical course on win back campaigns. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix win back campaigns alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • How to Why Win-Back pays off more than acquisition
  • How to Identifying churned customers - the right segmentation
  • How to A 3-stage message campaign
  • How to An open offer for return - without burning your margin
  • How to Analyzing who came back and who did not

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (5 lessons)

  1. 01

    Why Win-Back pays off more than acquisitionFree preview

    15 min
  2. 02

    Identifying churned customers - the right segmentation

    15 min
  3. 03

    A 3-stage message campaign

    15 min
  4. 04

    An open offer for return - without burning your margin

    15 min
  5. 05

    Analyzing who came back and who did not

    15 min

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