Strategy· 2h·6 lessons
Website That Converts
Build website that converts into a working operating system you can run this quarter.
A practical course on website that converts. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix website that converts alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $250K-$5M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to Why sites do not convert - the skeleton is broken
- →How to Hero + CTA structure - the first 3 seconds
- →How to Credibility layer - build trust before you ask
- →How to Objection layer - process them on the site
- →How to Primary CTA + scroll anchors - catch everyone
- →How to Measurement - Heatmaps and GA4 without drowning in data
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (6 lessons)
- 01
Why sites do not convert - the skeleton is brokenFree preview
15 min - 02
Hero + CTA structure - the first 3 seconds
15 min - 03
Credibility layer - build trust before you ask
15 min - 04
Objection layer - process them on the site
15 min - 05
Primary CTA + scroll anchors - catch everyone
15 min - 06
Measurement - Heatmaps and GA4 without drowning in data
15 min
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