pricing
Service Productization
Convert custom work into 3 productized tiers.
1-2 weeks to design. 30 days to roll out to existing customers.
What it is
Framework for turning custom service delivery into 3 standardized tiers (Essential, Pro, Enterprise) with defined scope and pricing.
When to use it
When founder is the bottleneck on every quote. When margins vary wildly per project. When sales cycles are long because every deal needs a custom proposal.
How it works
- 1.Audit last 12 months of custom proposals - find common patterns
- 2.Define 3 tiers with explicit scope (in / out)
- 3.Price tiers at clear price anchors (e.g., $5K / $15K / $50K)
- 4.Build proposal templates per tier
Outcome
Sales cycle drops 30-50%. Founder time per deal drops 60-70%. Pricing power increases.
Israeli origin
The leverage shift that took Fiverr from $5 gigs to enterprise contracts.