sales
Pipeline Stage-by-Stage
Find the one stage eating 40% of your potential.
2-3 hours to map current state. Monthly review of 30 min.
What it is
Conversion rate analysis at every stage of your sales funnel. Identifies the single broken stage holding back your win rate.
When to use it
Quarterly. Before increasing marketing spend (don't pour leads into a broken funnel).
How it works
- 1.Map your funnel: visitor → lead → MQL → SQL → demo → proposal → closed-won
- 2.Calculate conversion rate at each stage
- 3.Find the worst-converting stage relative to benchmarks
- 4.Fix that one stage first; don't try to fix everything
Outcome
Fixing the worst stage typically lifts overall close rate 30-50% in 60 days.