marketing
Niche Selector
Map 12 potential niches by margin × market size × competitor weakness.
4-6 hours to evaluate properly.
What it is
Decision framework for picking your beachhead niche. Evaluates 12 candidates across 3 dimensions to find the one you can dominate.
When to use it
Before launching a new service line. When growth has plateaued. When you're saying 'we serve everyone.'
How it works
- 1.List 12 candidate niches
- 2.Score each: margin potential (1-5), market volume (1-5), competitor weakness (1-5)
- 3.Multiply for composite score
- 4.Pick the top 1-2; reject the rest
Outcome
Clear narrowing from 'we help everyone' to 'we own this specific segment.' Marketing efficiency 2-3x once you commit.
Israeli origin
How Wix beat Squarespace: own Flash websites first, then expand.