sales
Lost-Deal Autopsy
The data Israeli sales leaders use to fix the funnel in 30 days.
20 min/lost deal. Monthly review of 60 min.
What it is
Structured interview script for every lost deal. Surfaces the real reasons deals don't close - which are almost never the reasons reps think.
When to use it
Every lost deal, monthly aggregation review.
How it works
- 1.Email script to lost prospects asking for 10-min feedback call
- 2.Structured questions: where did our pitch fail, what alternatives did you choose, what would have changed your decision
- 3.Tag responses by reason (price, timing, fit, sales process)
- 4.Monthly review identifies the dominant lost-deal reason - fix that first
Outcome
Most US sales teams discover the actual lost-deal reason is 'unclear value' (not price, as they assumed). Fixing the actual reason lifts win rate 20-40%.