sales
Follow-Up Sequence Builder
Lifts close rate 18-25% without hiring sales.
4-6 hours to design. 30 min/week to maintain.
What it is
5-touch nurture sequence for every pipeline stage. Replaces 'I'll follow up soon' with disciplined cadence.
When to use it
If your sales reps' follow-up is inconsistent. If deals 'go cold' after first call.
How it works
- 1.5 touches per pipeline stage, spaced 2-3-5-7-14 days
- 2.Each touch has specific message (not 'just checking in')
- 3.Automate where possible (email, LinkedIn); manual for high-value
- 4.Track open/reply per touch to optimize
Outcome
Typical lift: 18-25% in close rate. Sales cycle shortens 10-20%.